Continuous tracking of shopper sentiment – insight that gets beyond face value

ShopperVista is IGD’s new online Shopper Insight subscription service. We talk to shoppers 365 days a year, 12,000 annually, to provide you with insight on their attitudes, motivators and barriers to food and grocery shopping, and what they expect to be doing in the future.

Each month, ShopperVista brings you updated charts, tables, analysis and insight online to help put the shopper at the heart of your business. With additional in-depth annual and half yearly reports, and with quarterly round-ups and webcasts, it offers a wealth of year-round insight you simply can’t get anywhere else.
 

ShopperVista covers a wide range of grocery-specific shopper subjects, including:

• Shopper confidence - Expectations of future prices, propensity to pay extra, focus on saving
• Store and channel usage
• Drivers of store choice
• Drivers of product choice - Including brands and PL, healthy products, ethical groceries
• Shopper attitudes to promotions
• Trust with food and grocery companies
• Premium – what shoppers will pay a little extra for
• Plus, monthly timely hot-topic issues
   

With a 12 month subscription to ShopperVista, you’ll receive:

• 12 Monthly updates, delivering the latest tracking data
• 8 Hot topic updates with analysis of breaking trends
• 2 In-depth six month reviews
• 2 Quarterly round ups
• 4 Quarterly webcasts with IGD’s shopper experts
   

How can ShopperVista help you?

• Understand shoppers’ whys rather than whats
• Get the latest on the big picture trends that will impact your business
• Stay close to your shoppers during this period of change
• Plan for the future with our predictions and analysis of future behaviour

All at excellent value for money compared to category-specific information, in an easy-to-use online format.