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* Adapting to Change: Shoppers and the Credit Crunch 14/10/2008 *
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Adapting to Change: Shoppers and the Credit Crunch  

Understanding shopper trade-offs in changing times

 

The environment in which the food and grocery industry is operating has changed radically in recent times, with food security, health, the economy and the environment making the headlines on a daily basis. But how have shoppers adapted to these changes and are they making trade-offs in their food choices?

Drawing from the findings of a nationally representative shopper survey, Adapting to Change - Shoppers and the Credit Crunch reveals not only what and where shoppers are purchasing, but also other shifts in behaviour that impact upon buying patterns.

 
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Adapting to Change: Shoppers and the Credit Crunch will help you:

Put primary shopper research at the heart of your NPD

Understand how shoppers' store choice might change in troubled times

Identify the sacrifices shoppers are willing to make

Recognise whether shoppers are ‘down trading’ on products and brands

Determine whether ethical credentials lose their appeal as shoppers tighten their belts


The research, based on a survey of 1002 British shoppers, segments shoppers according to how much they are changing and their resulting food quality experience. This segmentation provides a unique gauge of how shoppers will respond to any further economic downturn.
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THE ECONOMIC BACKDROP
  • Confidence
  • Housing
  • Inflation
  • Retailer Response
SHOPPER RESEARCH
  • Objectives
  • Methodology
RESEARCH FINDINGS
  • Reasons for Change
  • Areas Economised On
  • Changing Shoppers
  • Shopping Behaviour
  • Channels Used
  • Foodservice
  • Products Purchased
    • Brand Tiering
    • Ethical Products
    • Product Formats
  • Health vs. Indulgence
  • Reducing Food Waste and Saving Money
  • Consumption Behaviour
    • Categories
  • Food Preparation
  • Lifestyle Changes
  • Toiletries
  • Food Quality Experience
  • Linking Behaviour with Food Experience
FUTURE CHALLENGES
  • Opposing Visions
  • Final Thoughts
APPENDIX: NATIONAL SURVEY

View the full contents as a PDF here
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ShopperVista logo. Visit the site here

This report is available as part of ShopperVista, IGD’s online Shopper Insight subscription service. To access this research or to find out more, please log-in here
 
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