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* Shoppers in 2012: Is your business ready for them? 12/10/2009 *
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Shoppers in 2012 - Is your business ready for them?  

Helping you align your strategy to the future needs of shoppers

  

Two years after the term credit crunch entered everyday vocabulary and a year after confirmation of economic recession, many have begun to ask what life will be like ‘after the storm’. Coupled with concerns for the environment, health, food security and food price inflation, food and grocery shopping will never be the same again. The focus now must be on anticipating the shopper of the future.

This report reveals shoppers’ expectations and aspirations for the coming three years and how these will shape future purchase decisions. For example:

  • Managers of food and grocery companies are more optimistic about the future than shoppers
  • Those who feel able to make a positive difference to the environment through their shopping decisions has almost halved in two years
  • Over half of shoppers expect to be more careful about their food choices in the year to come than today
  • Around one in seven expect to buy more premium private label in the coming few years

 
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Shoppers in 2012: Is your business ready for them? will help you to:

Put primary shopper research at the heart of your three year strategy.

Understand what expectations shoppers have for the future and how they want food companies to respond.

Determine how shopping habits will change over the coming few years.

Predict the future trends for different product types - from entry level to premium ranges, from ethical to healthy food and from the meat to fish categories.

Identify the opportunities and challenges for different retail channels.
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EXECUTIVE SUMMARY
  • Key findings
  • Is your business ready for the shoppers of 2012?
WHAT WILL LIFE BE LIKE AFTER THE STORM?
  • How will this research help your business?
  • What research methodology did we use?
THE ECONOMIC BACKDROP
  • Inflation
  • Historical Context
  • Recession
  • Confidence
  • The Changing Offer
HOW DO PEOPLE INTERPRET THE WORLD IN WHICH THEY LIVE?
  • What global issues concern people the most?
  • Are people interested in world affairs?
  • What do people think about climate change?
  • Implications
HOW ARE PEOPLE RESPONDING TO GLOBAL CONCERNS?
  • How optimistic are people about the future?
  • Are people prepared to make sacrifices for the common good?
  • Do shoppers feel empowered to make a difference?
  • Implications
WHAT ROLE DO SHOPPERS WANT INDUSTRY TO TAKE?
  • Who are seen as the leaders in adversity?
  • How will shoppers judge food and grocery companies in the future?
  • What leadership priorities do shoppers set industry?
  • Implications
WHAT ARE SHOPPERS’ EXPECTATIONS FOR 2012?
  • Do shoppers expect food price inflation to continue?
  • How will the approach to food shopping change?
  • How do shoppers expect their experience of food to change?
  • Implications
HOW WILL SHOPPING CHANGE BY 2012?
  • How will channel usage change by 2012?
  • How will purchasing of private label and brands change by 2012?
  • How will ethical shopping change by 2012?
  • How will diets change by 2012?
  • Implications
HOW CAN THE FOOD INDUSTRY PROVIDE LEADERSHIP IN ADVERSITY?
  • Different outlooks
  • What does this mean for would-be leaders?
APPENDIX
  • National Survey
  • Industry Poll
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This report is available as part of ShopperVista, IGD’s online Shopper Insight subscription service. To access this research or to find out more, please log-in here
 
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