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* Shopper Trends - 5 Years On Date Published: 27/01/2008 *
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Shopper Trends - 5 Years On  

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Tracking shopper trends in the UK food and grocery industry

  

A new version of this report has recently been published. Please visit Shopper Trends 2010.

We know that consumers care about value for money but increasingly we are seeing an escalating interest in food quality, provenance, health, local economies and environmental impact.

IGD’s Shopper Trends in Product and Store Choice 2008 – 5 Years On report provides insights into how shoppers’ attitudes and motivations have changed in the last five years and how external events and communications are impacting these attitudes.

Tracking changes in attitudes towards food and grocery shopping, this report covers areas including drivers of store and product choice, shopping behaviour and purchase patterns. It also explores emerging trends such as the impact of the ageing population, food price inflation, indulgence, ethics and health and wellbeing.

 
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Shopper Trends – 5 Years On will help you to discover:

What current and future trends are influencing shopping behaviour?

How do shopper attitudes towards food affect purchasing patterns?

How are key purchase drivers changing? And how does this impact on product demand?

What are the implications of changing shopper behaviour for retailers and manufacturers?
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INTRODUCTION
  • Executive Summary
  • Research Objectives
EXTERNAL FORCES
  • Price Increases
  • Health Concerns
  • Climate Change
  • Ethical Concerns
  • Food Scares
  • Demographic Changes
SHOPPING BEHAVIOUR: DRIVERS OF STORE CHOICE
  • Price and Convenience
  • Other drivers of store choice
  • Reasons for shopping around
  • Improvements in 2008 vs improvements in 2003
  • Improvements to food shopping: main outlet used
  • Planned versus Impulse shopping: Demographic profile
SHOPPING BEHAVIOUR: DRIVERS OF PRODUCT CHOICE
  • Drivers of product choice
  • Factors increasing in importance in product choice
  • Factors decreasing in importance in product choice
  • Drivers of menu choice - 5 years on
  • Drivers of choice: Retail versus Foodservice
ACTIVITIES FOR A HEALTHY LIFESTYLE
  • Activities for a healthy lifestyle: by age group
  • Main activities for a healthy lifestyle
  • Secondary activities for a healthy lifestyle
  • Added health benefits
  • Reduced claims
DRIVERS OF NEW PRODUCT TRIAL
  • Drivers of new product trial by age group
FOOD PRODUCTION CONCERNS
  • Main food production concerns – 5 years on
  • Secondary food production concerns - 5 years on
  • Food standards and safety information
SPECIFIC FOOD PURCHASES IN LAST MONTH
  • Main specific food purchases
  • Secondary specific food purchases
SHOPPING ON A STRICT BUDGET
  • Shopping on a strict budget - profile
SUMMARY
  • Summary and Implications For Industry
  • Appendix
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