robot
*
Retailing
Consumer & Shopper
Economics & Strategy
Sustainability
Supply Chain
Category Management
Research methodology
*
*
* Shopper Trends 2009: Food Shopping in a Recession Date Published: 13/02/2009 *
*
Shopper Trends 2009  

from
£500
Click here to purchase this report

Tracking shopper trends for food and groceries during a recession

  
Download a free sample extract 

It has never been more important to keep your finger on the pulse of British shoppers. IGD’s Shopper Trends 2009: Food Shopping in a Recession will help you identify the opportunities and threats as you aim to meet the evolving needs of shoppers in a time of unprecedented economic uncertainty.

With budgets stretched, what does this mean for areas which have been growing in recent years such as health, ethics and provenance? Are shoppers managing their money by shopping around, scrutinising price more or reducing waste and planning better?

Tracking shopper attitudes and behaviours at a time when shoppers are struggling to make ends meet, this report looks at how shoppers have changed in recent years and particularly in the latest year to manage household food budgets while still ensuring that other factors are met such as health and ethical credentials. Areas explored include:

  • Price
  • Convenience
  • Animal welfare and provenance
  • Health and wellbeing
  • Cooking from scratch
  • Food waste reduction

 
*
*
* Hide Box *

Despite the worsening economy and stronger focus on what shoppers are paying for food, our latest Shopper Trends research tells us that shoppers are not disregarding their values.

Shopper Trends 2009: Food Shopping in a Recession will help you to:

Understand the importance of a range of factors in shoppers’ decisions surrounding product and store choice

Identify what is important to shoppers when choosing a store and determine what improvements are required to appeal to shoppers in the future

Recognize the opportunities for your product based on shoppers’ needs including new product development, distribution channels or product marketing

Consider how attitudes to health are changing and what impact this might have on your business

Discover how you can gain competitive advantage at a time when shoppers are becoming increasingly demanding and scrutinising value more closely
Purchase Now
* Hide Box *
RESEARCH OBJECTIVES AND KEY QUESTIONS
  • Research methodology
A CHANGING ECONOMIC ENVIRONMENT
 
ATTITUDES TO SHOPPING AND COOKING
  • Shopper Segmentation
    • Food Aficionados
    • Tolerant Taskers
    • Chore Haters
STORE CHOICE
  • Price
  • Convenience
  • Ranging
  • Heritage and Customer Service
  • Improvements to Food Shopping
    • Making Food Shopping Better: Price
    • Making Food Shopping Better: Production Values
    • Making Food Shopping Better: Improved Access
    • Making Food Shopping Better: Information
DRIVERS AND PRODUCT CHOICE
  • Price
  • Heritage and Provenance
  • Health
  • Production Values
  • Decisions Made Prior to Shopping
  • External Influencers
ACTIVITIES FOR A HEALTHY LIFESTYLE
  • Not Doing Anything
  • Non Food Related
  • Reduce Energy Intake
  • Reduction of Certain Nutrients
  • Increase Certain Food Intakes
FOOD PRODUCTION CONCERNS
  • Hygiene
  • Animal Welfare
  • Health and Safety
  • Environmental
SPECIFIC FOOD PURCHASES IN THE LAST MONTH
  • Health
  • 'Free From' Options
  • Environmental and Ethical
REDUCING WASTE
 
COOKING FROM SCRATCH
  • Reasons Not to Cook from Scratch
  • Reasons to Cook from Scratch
SUMMARY OF KEY TRENDS
  • Price and Promotions
  • Convenience
  • Health
  • Local and Provenance
  • Animal Welfare
  • Environment
Purchase Now
* Show Box *
* Show Box *
*
*
* Hide Box *
Premium Service: MyReport (multi user)
* IGD Members Non-Members Academic Institutions
GBP £ 1200 £ 1800 £ 600
EUR € 1440 € 2160 € 720

Value: CD (single user)
* IGD Members Non-Members Academic Institutions
GBP £ 500 £ 750 N/A
EUR € 600 € 900 N/A
Additional Information:

All reports are subject to VAT at 17.5%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. CDs will be delivered by post in two to three working days from date or ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
Purchase Now
 *
* *
*
*
* Next Steps *
* * *
* Print this page Print this page *
* * *
* Email to a friend Email to a friend *
* * *
* Contact Us Contact Us *
* * *
*
*
* Did you know... *
* This research is available as part of an ongoing subscription, enabling you and your colleagues to stay continually up to date with key trends and developments. *
* Email us to find out if your company has a subscription > *
*
*
*
* Research Methodology *
* We value our reputation as a reliable and independent provider of market intelligence and consumer insight, and strive to maintain the highest standards when conducting research. *
* Find out more > *
*
* IGD Related Items *
* Reports *
* * Adapting to Change: Shoppers and the Credit Crunch *
* * The Future of Discounters – The Shopper Perspective *
* * Shopper Trends 2010 *
* Articles *
* * Shopping for values *
* * Waste not, want not *
* * Value in a cold climate *
* * *
*
*