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With the economic downturn making businesses reactive, ensuring that you exploit every opportunity to achieve sales is becoming even more critical.
At a tactical level, there is an urgent need to be the first to know about your customers’ plans on promotional activity and other trade drivers.
Demonstrating flexibility within your supply chain to deliver consistently and winning with your customer has never been more important.
- How do the best manufacturers engage successfully with their customers?
- What are the benefits that can be achieved?
- What are the supply chain capabilities you need to build to engage successfully?
- How do you create an effective top-to-top relationship as well as true alignment across all levels in your supply chain function?
IGD’s new hot topic ‘Building Supply Chain Engagement Capability' will provide you with the latest developments taking place in this area including how leading suppliers and retailers are building capability and tackling the challenges of engaging successfully.
Taken from IGD’s online guide to FMCG supply chains, Supply Chain Analysis, this new research provides practical insights into the range of measures which can be used to create a truly aligned supply chain.
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