|
Packaging serves many purposes, ranging from advertising and promoting the product to protecting the content, from delivering important information about the product’s content and usage to detailing whether the packaging itself can be recycled. With sustainability and efficiency higher on the agenda than ever before, solutions are needed to reduce cost and increase functionality from warehouse to shelf and back through to source.
Retailers and suppliers have both responded with public pledges on high profile packaging initiatives across the chain from:
- Primary packaging reduction initiatives to
- The Next evolution of retail ready solutions and
- Designing Transport (tertiary) packaging to increase the flow of goods.
Taken from IGD’s online guide to FMCG supply chains, Supply Chain Analysis, this new research will give an understanding of packaging along the life cycle and explain how sustainability can be optimised
|