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* Trading Strategies in and Beyond the Recession Date Published: 29/05/2009 *
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Trading strategies in and beyond the recession  

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Strategic options for private label, brands and discounter supply in the changed retail landscape

  
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The global downturn has changed the grocery retail landscape. Both shoppers and businesses are changing their behaviours in response to real and perceived challenges, and for many these changes will stick.

This new report from IGD, featuring a unique industry-wide supplier survey, will help your business understand how the landscape is changing, and what strategic options are being used across our industry.

The recession is accelerating the growth of two key areas; the discount channel and retailer private label ranges. Both are evolving fast, posing new challenges and also creating opportunities for suppliers, and this evolution is analysed in detail in this report.

Building on long-running research programmes in both private label and discount, this report will consider how these key development areas are changing the shape of the European grocery sector, highlighting how suppliers and retailers can position themselves to gain best advantage. Implications and a range of international case studies will be provided throughout.

This research also considers what the strategic options are for brand owners in the current environment, and enables you to benchmark your responses with those of your peers. The report will also provide practical tips and benchmarking on how to engage with global retailers, based on the findings of IGD’s 2009 Customer Engagement survey, and how branded suppliers can equip themselves to succeed in the current environment.
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Trading strategies in and beyond the recession will help you to:

Benchmark your business by understanding the range of strategic routes being pursued in the current environment

See how the latest insight on shoppers in the recession is refocusing strategies and creating opportunities

Identify the steps branded suppliers can take to protect and grow their brands in an environment of private label growth

Discover how branded communication strategies are evolving in the current climate, and what this means for brand positioning

Explore how your peers are approaching the discount sector, and how discounter strategies continue to evolve

 

This is one of three new pieces of research from IGD to help your business understand how shoppers are changing, what is really driving the change, and what strategic options are being used across our industry. Find out about the other two here;
- The Future of Discounters - The Shopper Perspective
- Private Label vs. Brands - The Shopper Perspective

This report was previously marketed as 'Where next for Private Label, Brands and Discount Growth?'
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KEY FINDINGS
 
EXECUTIVE SUMMARY
  • Shopper behaviour is changing in response to the recession
  • Shopper changes are reshaping manufacturer strategies
  • Opportunities exist for private label and discounter supply
  • Focusing on advanced capabilities will support customer relationships
  • Forming a view on the future outlook
  • Manufacturer checklist - 10 action points to consider
REPORT METHODOLOGY AND INTRODUCTION
 
TRENDS SHAPING THE MARKET
  • Shopper behaviour is evolving
  • Impact on suppliers and retailers
  • Private label scale remains considerable
  • Latest private label developments and examples
  • The European discount sector is growing
  • Latest discounter developments and examples
  • Summary of implications
TRADING STRATEGIES IN AND BEYOND RECESSION
  • Steps to reinforce product value
  • Changes to communication, promotions and NPD strategies
  • Private label supply considerations
  • Supplier views on advantages and disadvantages of private label supply
  • Discount channel supply considerations
  • Supplier views on advantages and disadvantages of discount supply
  • Summary of implications
DEFINING YOUR RESPONSE
  • Benchmarking current strategy
  • Understanding the economic outlook
  • Focusing on business fundamentals
  • Assessing exposure to private label and discounter growth
  • Developing advanced engagement capabilities
  • Aligning with retail customer priorities
  • Summary of implications
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Premium Service: MyReport (multi user)
* IGD Members Non-Members Academic Institutions
GBP £ 1200 £ 1800 £ 600
EUR € 1800 € 2700 € 900

Value: CD (single user)
* IGD Members Non-Members Academic Institutions
GBP £ 500 £ 750 N/A
EUR € 750 € 1125 N/A
Additional Information:

All reports are subject to VAT at 17.5%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. CDs will be delivered by post in two to three working days from date of ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
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* IGD Related Items *
* Reports *
* * The Future of Discounters – The Shopper Perspective *
* * The Evolution of Discount Retailing *
* * Private Label vs. Brands – The Shopper Perspective *
* Articles *
* * The value offer – retailers reinvigorating ranges *
* * Innovation the German way *
* * Delivering Value in an Economic Downturn *
* * Retail value in 2009 across Europe and the US *
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