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* Ethical Shopping in Europe Date Published: 01/06/2008 *
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Ethical Shopping in Europe  

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Pan-European insight into evolving shopper attitudes and behaviours towards ethical consumerism

  
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Ethical shopping across Europe is turning into a sizeable trend that businesses cannot ignore. In Ethical Shopping in Europe, IGD analyses the results of exclusive research among 4,000 shoppers in the UK, France, Germany, the Netherlands, Spain and Poland to highlight just how big the trend is and how it impacts shopping decisions.

This report will also enable you to compare and contrast the key drivers of ethical shopping by country and understand how different types of ethical shoppers vary across Europe.

 
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Ethical Shopping in Europe will help you to:

Enhance your customer presentations, business planning and brand marketing plans with unique pan-European insight into shopper behaviour.

Quantify the trend towards ethical shopping across Europe and in six major European markets.

Identify five different types of ethical shopper behaviour and understand what this means for your brands.

Discover the key issues that drive ethical shopping as well as the barriers to purchasing ethical products and how these vary by country.
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INTRODUCTION
  • Executive summary
  • Research objectives
THE ETHICAL BAROMETER
  • The ethical barometer: summary
  • Mapping the different European shopper segments
  • Responding to “shades of green”
  • Ethical segments by country
  • Implications of shopper segmentation by country
ETHICAL SHOPPING ISSUES
  • Interest in different ethical product types (6 countries)
  • Relative importance of issues by country
  • Conversion of interest into shopping behaviour
  • Varying levels of readiness for ethical shopping
  • Different strategies will be required by market
  • Leading issues
  • Newer issues
  • Issues on “amber alert”
ETHICAL SHOPPING BY CATEGORY
  • Ethical shopping; category ranking
  • Market differences
COUNTRY REVIEWS
  • Overview
  • GB: Buying ethically
  • Germany: Buying ethically
  • Netherlands: Buying ethically
  • France: Buying ethically
  • Poland: Buying ethically
  • Spain: Buying ethically
DRIVERS OF CHANGE
  • Response of the food industry vs. other industries
  • Shoppers perception of food industry
  • Shoppers perception of food industry by segment
BARRIERS TO ETHICAL FOOD SHOPPING
  • Summary
  • GB: Barriers to ethical shopping
  • France: Barriers to ethical shopping
  • Germany: Barriers to ethical shopping
  • Netherlands: Barriers to ethical shopping
  • Poland: Barriers to ethical shopping
  • Spain: Barriers to ethical shopping
STRATEGIC CONSIDERATIONS
  • Future potential for ethical branding
  • Buying ethically; a carrot and stick approach
  • Can cheap and cheerful survive?
  • Choice editing: the dilemma
  • Attitudes to choice editing by country
  • Attitudes to choice editing by shopper segment
KEY SHOPPER INSIGHT & IMPLICATIONS
  • Ethical barometer: Key findings
  • Drivers of Change: Key Findings
  • Strategic Considerations: Key Findings
  • Appendix

View the full contents as a PDF here
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All reports are subject to VAT at 17.5%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. CDs will be delivered by post in two to three working days from date of ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
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