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* Learning from the Restaurateurs Date Published: 02/05/2007 *
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Learning from the Restaurateurs  

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The impact of foodservice on retailing: Understanding how to exploit trends in eating out

 
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Eating out of home is being driven simultaneously by both consumer and market factors. The increasing lack of skill or inclination to cook has meant that shoppers are turning to foodservice as an alternative to cooking; whilst development in the foodservice sector has meant that eating out is now a credible and affordable alternative to in-home cooking.

Is foodservice the strategy for re-engaging shoppers with food, as the experience helps to reinforce the positive values of food with the process of shopping?  Does it represent an opportunity for growth in the food and grocery industry?  IGD's Learning From the Restaurateurs report looks specifically at the impact of foodservice on retail and where the boundaries are blurred.

 

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Learning From the Restaurateurs will help you by answering questions such as:

What is the role of eating out in shoppers’ lives?

How does eating out interact with eating in, and what are the implications for industry?

What influence does eating out have on food shopping behaviour?

What is the opportunity for developing a foodservice offer within the food and grocery industry?

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INTRODUCTION
  • Executive summary
  • Research methodology
MARKET BACKGROUND: EATING OUT COMPARED TO EATING IN
  • Growth in household expenditure on Foodservice
  • Grocery retail market performance
  • Foodservice market performance
  • Change in number of restaurants
HOW CHANGING CONSUMER LIFESTYLES IMPACT ON EATING OUT
  • Rise in household disposable income
  • More women working
  • Growth of single households
  • An ageing population
  • Increased migration
  • Overseas nationals entering the UK
DEVELOPMENT OF AN EATING OUT CULTURE
  • Changing attitudes to eating out
  • Frequency of eating out
  • Foodservice fanatics: Demographic profile
  • Healthy options within Foodservice
  • Foodservice healthy eating case study: YO! Sushi
  • Foodservice innovation
  • Foodservice providing entertainment
  • Meeting demand for Eastern European food
  • Case Study: Dinners Made
  • Transferring Dinners Made concept in store
EATING IN BEHAVIOUR
  • Attitude to cooking: Approach to meal preparation
  • Time spent on weekday meal preparation
  • Scratch cooks: Demographic profile
  • Reasons for not cooking from scratch
  • Ready meal regulars: Demographic profile
  • The impact of TV celebrity Chefs on cooking
  • Consumers passing off bought in prepared food as their own
  • Consumers passing off bought in prepared food profiles
THE FOODSERVICE OFFER WITHIN RETAIL
  • Influence of eating out on food shopping
FOOD AND GROCERY INDUSTRY'S FOODSERVICE OFFERING
  • Developing eating out ranges
  • Attitudes towards ready to cook ranges
  • Eating out ranges compared to eating out
  • Shoppers rating eating ranges worse than eating out profile
  • Case study: Cook
  • In store restaurants/cafés
  • Attitudes towards in store restaurants/cafés
  • Blurring of the boundaries between foodservice and retail
THE FUTURE FOR RETAIL - COMPETING WITH FOODSERVICE
  • How to provide more of an eating out experience in store
  • Case study: Over the counter experience
  • Influencing consumers to cook more fresh food rather than eating out
CONCLUSION
  • Key Shopper Insights and Implications for Industry

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