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* Beyond Packaging: Food Waste in the Home Date Published: 28/03/2007 *
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Beyond Packaging: Food Waste in the Home  

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Implications of shopper attitudes to food planning, recycling and waste

  
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IGD’s Beyond Packaging: Food Waste in the Home report explores shoppers’ attitudes to packaging, recycling and food waste in the home to provide an understanding on the role shoppers believe the food industry can play in reducing waste.

Of the 27m tonnes of domestic waste dumped in landfill in the UK last year, nearly 20% was food-waste – either unused, ‘gone off’ or thrown away as leftovers.

But consumers are wising up to this. They’re composting more, and - here’s the big opportunity for retailers and manufacturers – are increasingly conscious of the environmental and financial cost of food waste and making purchasing and consumption decisions accordingly; looking for more appropriate portion sizes, seeking longer shelf lives and resealable packaging, planning their shopping or shopping online to reduce duplicate purchases, seeking innovative ways to use left-overs and so on.

So how can suppliers and retailers harness these trends to secure a competitive advantage? Find out in this new consumer research.

 
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Beyond Packaging: Food Waste in the Home will help you to:

Identify the factors behind waste - tempted by marketing, buying for specific recipes or occasions, not planning weekly menu, shelf life expiring

Ascertain what shoppers are doing to reduce waste and what they would like

Identify ways in which food waste can be reduced and how industry can help facilitate this

Understand consumer attitudes to industry solutions which can help to reduce waste e.g. resealable packaging, time temperature indicators, reduced portion sizes.
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EXECUTIVE SUMMARY
  • Food Waste in the UK
  • Food Value
  • Food Planning
  • Reasons for Food Waste
  • Category Differences
  • Food Disposal
  • Reducing Food Waste
  • Carbon Footprint
  • The Role of the Food Industry
RESEARCH OBJECTIVES
  • Research Methodology
THE SCALE OF THE PROBLEM
  • Household Waste and Recycling
  • Household Waste Composition
  • Kitchen Waste Disposal
  • Waste Hierarchy
  • Consumer Understanding of Food Dates
  • Approach to Food in Times of Scarcity
  • Planned vs Impulse Shopping
MENU PLANNING
  • Meal Planning - Demographic
  • Profile
  • Over-purchasing - Duplication
  • Over-purchasing - On Promotion
REASONS FOR THROWING FOOD AWAY 
  • Influence of Children
  • Leftovers
  • Didn’t like Food
  • Date Labels
  • Food Senses
  • Food Senses and Date labels
VALUE ON FOOD
  • Bread
  • Fruit and Vegetables
  • Fresh Meat and Fish
  • Pasta and Rice
  • Cheese
FOOD DISPOSAL METHODS
  • Shopper Differences
WAYS TO REDUCE FOOD WASTE
  • Better Food Planning
  • Resealable Packaging
  • Smaller Portion Sizes
  • Longer Shelf Life
  • Time Temperature Indicators
  • Food Education
  • Recipe Ideas
  • Incentives to Compost
  • Food Tags
ENVIRONMENTALLY FRIENDLY ACTIVITIES
  • Recycling
  • Shopping Bags
  • Local Foods
  • Recyclable Packaging
  • Cost of being Environmentally Friendly
CONCLUSION
  • Implications for the industry
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