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* Healthy Snacking 05/11/2006 *
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Healthy Snacking  

Identifying the opportunities and challenges for the healthy snacking market

  

The food and grocery industry has seen a proliferation of healthy eating ranges as consumers become more aware of the relationship between diet and health.  But with demographic and lifestyle changes resulting in a growth in snacking and grazing behaviour, what does the future hold for snacking? What is the opportunity for developing healthy snacks?

IGD's Healthy Snacking consumer report reveals the differences in snacking occasions, the drivers behind snacking behaviour and attitudes to healthy snacking, and highlights the implications for the food and grocery industry.

 
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EXECUTIVE SUMMARY
  • Consumer Trends Driving Change
  • Understanding Snacking
  • Snacking Behaviour
  • Snacking Occasions
  • Snacking Motivators
  • Consumer Attitudes to Snacking
  • Consumer Attitudes to Healthy Snacks
  • Implications for Industry
  • Implications for Retailers
  • Implications for Manufacturers
  • Communication Issues
RESEARCH OBJECTIVES
  • Research Protocol
CONSUMER UNDERSTANDING OF SNACKING
  • Consumer Trends Driving Change
  • Consumer Definition of Snacking
  • Consumer Classification of Healthy Snacking
  • Summary of Understanding Snacking
SNACKING BEHAVIOUR
  • Snacking Products
  • Snacking Occasions
  • Summary of Snacking Behaviour
THE PSYCHOLOGY OF SNACKING

Snacking Motivators

Emotional and Functional Drivers

  • Hunger
  • Meal Substitutes
  • Dieting
  • Rewards & Treats
  • Boredom
  • Relaxation
  • Addressing Negative Emotions

Consumer Attitudes to Snacking

Summary of the Psychology of Snacking

CONSUMER ATTITUDES TO HEALTHY SNACKS

What Makes a Snack Healthy?

Healthy Snacking Behaviour

  • Taste
  • Nutrition
  • Price
  • Convenience

Healthy Vending

  • Healthy Vending and Schools

Summary of Attitudes to Healthy Snacking

IMPLICATIONS FOR INDUSTRY

Emerging Snacking Occasions

  • Everyday Treating
  • Sofa Snacking
  • Family Snacking
  • On the Hoof Snacking

Retailers

Manufacturers

Communication Issues

APPENDICES
  • Appendix - Focus Groups
  • Appendix - National Survey
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