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* Children's Food Date Published: 30/08/2006 *
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Children's Food  

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The consumer of tomorrow - an essential guide to developing food for children

  
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Recent media coverage has focused on children’s health and dietary habits. The food and grocery industry has responded with children specific foods designed to positively harness pester power and deliver nutritional value. As the children’s segment becomes more sophisticated, it represents a major development opportunity to engage with the customers of tomorrow and drive growth in an emerging consumer segment.

But what do shoppers really think about Children’s food? And what are the key considerations for suppliers and retailers when developing children’s food? IGD's Children's Food consumer report reveals shopper attitudes to children’s food and identifies the key implications across the industry.

 
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EXECUTIVE SUMMARY
  • Executive Summary
  • Consumer Trends Driving Change
  • The Family Meal Occasion
  • The Suitability of Children’s Meal Occasions
  • Attitude to Current Products
  • Considerations when Developing Children’s Food
  • Attitude Changed by Media
  • Industry Implications
INTRODUCTION & OVERVIEW
  • Consumer Trends Driving Change
  • Current Approach to Children’s Food
  • Concerns About Health
  • School Dinners
  • Government Initiatives
  • Research Objectives
  • Research Protocol
RESEARCH FINDINGS

Meal Occasions - The Family Meal Time

  • The Main Meal
  • The ‘Sunday Lunch’ Meal Occasion
  • Eating Out as a Meal Occasion

Food Consumption

  • Household Members

Summary of Meal Occasions

Children’s Food Products - Meal Occasions

  • Breakfast
  • Lunch
  • Dinner
  • Snacks/Special Treats

Summary of Meal Occasion Suitability

Attitudes to Current Products

  • Convenience
  • Health
  • Marketing
  • Food Exploration
  • Foodservice

Summary of Attitudes to Current Product Offering

Considerations when Developing Children’s Food Products

  • Nutritional Values
  • Education
  • Entertainment
  • Price
  • Convenience
  • Lunchboxes
  • Adult Style Food
  • Foodservice

Summary of Considerations When Developing Children’s Products

Attitudes Changed by Media

How Have Attitudes Changed

  • Food Content
  • Buying Less Processed Foods
  • Awareness of Healthy Diet

Reasons for Attitudes not Changing

Summary of Consumer Attitude Change

IMPLICATIONS FOR INDUSTRY

Consumer Trends Driving Demand for Children’s Products

Meal Occasion Implications

  • Breakfast
  • Lunch
  • Dinner
  • Snacks and Special Treats
  • Non-food
  • Foodservice

Summary of Industry Implications

APPENDICES
  • Appendix - Focus Groups
  • Appendix - National Survey
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