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* Café Culture Date Published: 07/08/2006 *
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Café Culture  

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An essential guide to identifying and targeting the Starbucks generation

  
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The Starbucks Corporation now has more outlets in London than Manhattan Island, the spiritual birthplace of the coffee house chain, and according to popular press, it is now cited as the world’s most frequently visited retailer.

With the Starbucks generation firmly grounded in the UK culture, what is the opportunity for retailer enterprises such as M&S’s ‘Hot Food to Go’ outlets being launched this year in London? Does foodservice represent the last bastion of organic growth for the food and grocery industry as consumer spending on weekly shopping continues to decline?

IGD's Café Culture consumer report will help you to understand the increasing trend towards café culture, and identify where the opportunities lie.

 
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Café Culture will help you by answering questions such as:

Who are the Starbucks generation and how can you target them?

What role does café culture play in their lives?

What features do consumers want from coffee shops?

How do they feel about existing retailer coffee shops?
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INTRODUCTION
  • The key findings of the report in an executive summary format
  • Research methodology
MARKET DATA
  • Coffee Consumption Across Europe
  • Coffee Consumption UK
  • UK Café market
  • The international development of Cafés
HOT BEVERAGE CONSUMPTION
  • In home vs. out of home consumption
  • Consumption by demographic
CAFÉ BEHAVIOUR
  • Demographic differences
  • Café visit frequency
THE ROLE OF FOOD
  • Food consumption
  • Demographic differences
  • Consumer attitudes to food in cafés
MOTIVATIONS
  • Key Motivations
CAFÉ FEATURES
  • Hierarchy of Importance
  • The importance of environment
  • The Café environment
CONCLUSION
  • Improvements for the Future
  • Summary and implications
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* * UK High Street – Ten to Watch *
* * Food to Go *
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* * All Go for Eat-on-the-go *
* * Food-to-go: here to stay? *
* Factsheets *
* * Rainforest Alliance *
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