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* Retailing in China Date Published: 31/01/2006 *
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Retailing in China  
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A practical guide to help retailers and suppliers harness the potential of the world's largest market

  
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IGD's Retailing in China report is a practical guide to grocery retailing in China, analysing the challenges and opportunities of the market and assessing the implications for both retailers and suppliers. This report removes the mystique surrounding China and provides sound advice on how to reap the rewards and avoid the pitfalls of this exciting and diverse market.

The research investigates the Chinese and Asian economies, assesses international retailer strategies including Wal-Mart, Carrefour, Auchan and Tesco as well as domestic and pan-Asian retailers, profiles the Chinese consumer and looks into future developments in grocery retailing in China.

 
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Retailing in China will help you to:

Assess the future outlook for retailing in China

Understand the strategies of international and domestic players

Identify how best to meet the needs of the Chinese consumer

Recognise and overcome the challenges of the unique Chinese market

Plan entry and development strategies
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EUR € 1600 € 2400 € 800
Additional Information:

All reports are subject to VAT at 20%. Each MyReport is licensed for up to 50 users. For additional users, please contact IGD. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.

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