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* The Next Big Food Thing 18/12/2006 *
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The Next Big Food Thing  

The essential guide to identifying consumers’ needs to drive product innovation

  

What is the ‘Next Big Food Thing’ and will it be a fad or a trend? By a fad we mean something that is here today and gone tomorrow. A trend, on the other hand, indicates real and widespread change.

To be successful a new product must respond to consumers needs. Macro-trends which have been driving consumer choices for some time now have been convenience, health and wellbeing, indulgence and value. An ever growing trend in the market has been the increasing consumer concern for the environment which has resulted in shoppers wanting to know more about how and where their food has been produced.

Food products often incorporate more than one trend but few will meet all of a consumer’s needs. Spanning more than one trend is likely to increase the potential for success of a new product.

IGD's The Next Big Food Thing report seeks to understand the potential demands of the future, and identify how these changes will impact the industry.

 
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The Next Big Food Thing will help you to:

Understand the motivations behind shoppers trying new products

Explore some of the issues that are driving shoppers’ food choices

Assess the importance of product benefits to shoppers

Discover the tastes and flavours for which demand is increasing

Identify what categories are ripe for innovation
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INTRODUCTION
  • The key findings of the report in an executive summary format
  • Research methodology
BACKGROUND: THE NEXT BIG FOOD THING
  • Background: Fad or Trend
  • Recent developments
SHOPPERS' APPROACH TO BUYING NEW PRODUCTS
  • Active or passive : Are Shoppers looking for New products
  • Motivations for Buying New products
RECENT DEVELOPMENTS
  • Fads or Trends: purchasing of products with new flavours and new health claims
  • Examples from around the world
CONSUMER TRENDS DRIVING PURCHASING OF NEW PRODUCTS
  • Convenience
  • Health
  • Ethics/Production Values
THE IMPORTANCE OF TASTE & FLAVOUR
  • Influence from World Cuisines
EXTERNAL INFLUENCES ON CHANGES IN PURCHASING
  • Media: TV and Press
  • Travel and Foodservice experiences
  • Diets
  • Personal Recommendations
CATEGORIES RIPE FOR INNOVATION
  • Shopper demand for more choice
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This report is available as part of ShopperVista, IGD’s online Shopper Insight subscription service. To access this research or to find out more, please log-in here
 
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