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* Shelf Ready Packaging: The Shopper View 11/03/2006 *
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Shelf Ready Packaging: The Shopper View  

A unique perspective on the shoppers' view of Shelf Ready Packaging (SRP)

  

What do shoppers really think about Shelf Ready Packaging? How does SRP impact on your customers? Based on extensive IGD consumer research, this report provides insights for your business and advice on how to improve on-shelf availability, reduce damages and improve merchandising.

Implications and recommendations for packaging design and implementation are provided for retailers and suppliers.
 
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EXECUTIVE SUMMARY

Drivers of SRP

  • Time Shopping is Done

Reusable Secondary Packaging

Single Trip Packaging

  • Positive Perception
  • Negative Perception

Packaging Design

  • Product Information
  • Functional Features

Implications for Industry

INTRODUCTION & OVERVIEW
  • Defining Shelf Ready Packaging
  • Shelf Replenishment Issues
  • Marketing Advantages
  • The Current Situation
  • In-Store Impact and Shopper Perception
  • Research Objectives
  • Research Protocol
RESEARCH FINDINGS

Drivers of SRP

  • Cages and Trolleys in the Aisles
  • Products not on Shelf
  • Damages
  • Finding Products
  • Summary of Key Drivers for SRP

Reusable Secondary Packaging

  • Availability
  • Damages
  • Appearance
  • Summary of Shoppers Views on Reusable Secondary Packaging

Single Trip Packaging

  • Unaware of SRP
    Perceptions of SRP
    Summary of Awareness and Perceptions of Single Trip Packaging

Packaging Design

  • Product Identification
  • Best Before Date
  • Products Easy to Remove
  • Price Promotions
  • Nutrition Information
  • Clear and Plastic
  • Product Standing Upright
  • Strong Packaging
  • Shopper Differences
  • Summary of Packaging Design
IMPLICATIONS FOR INDUSTRY

Factors to Consider

Category Overview

  • Fresh Produce
  • Meat
  • Dairy
  • Bread
  • Sugar
  • Tinned Food
  • Juices (Cartons)
  • Frozen Foods
  • Pet Food
  • Toiletries
  • BWS
  • Soft Drinks
  • Breakfast Cereals
  • Household Goods

Implications for Manufacturers and Retailers

APPENDICES
  • Appendix - Qualitative Research Participants
  • Appendix - National Survey
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