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* The Evolution of Discount Retailing Date Published: 23/05/2008 *
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The Evolution of Discount Retailing  

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IGD's strategic overview of the opportunities and challenges of the global discount channel

  
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Discounting is a hot topic for a growing number of suppliers and retailers. Crucially, discounters are changing. As discounters aim to attract new customers and sell more products to existing customers, a range of exciting developments are under way.

New ranges, a new positioning and a new approach to leading manufacturer brands lie at the heart of discount evolution across Europe. Sales go from strength to strength, even in more mature markets, presenting expanding opportunities for suppliers. And growing numbers of suppliers are viewing discounters as an integral part of their growth strategies over the coming years.

The Evolution of Global Discount Retailing covers how discounters are changing and the opportunities and challenges this brings for suppliers. Alongside providing a market assessment, this report will provide analysis of how the discount proposition is evolving in key markets as well as providing insight into how to trade effectively with the discounters, while also providing discussion of the key challenges and issues that trading with this channel brings for suppliers.

 
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The Evolution of Global Discount Retailing will help you to:

Appreciate how the sector and key players in the sector are evolving

Understand how supplier attitudes to the sector have evolved through IGD’s unique supplier survey

Identify the key advantages and disadvantages of trading with the discount channel

Gain insight into the growing role of branded products in the channel

Learn about the latest ranging initiatives and understand how discounters are stretching their appeal
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THE DISCOUNT CHANNEL: WINNING RETAILERS AND FORECASTS TO 2012

Leading Players

  • Defining the discount channel
  • The broader competitive context
  • Discount classifications and the hard discount evolution
  • New Lidl, new opportunities
  • The rest of the sector evolves

Leading Global Discount Retailers

  • Global discount retailers - sales rankings 2007
  • Global discount retailers - store number rankings 2007

Leading European Discount Retailers

  • European discount retailers - sales rankings 2007
  • European discount retailers - store number rankings 2007
  • European discount retailers - key metrics 2007
  • European discount retailers - supplier perspectives

A View from the Top - Biedronka: Ten Questions with Pedro Silva, CEO

The Growth of the Discount Channel in Europe

  • European market share
  • Emerging European discount markets
  • The economic environment - impact on discounter growth prospects
  • The shape of future growth
UNDERSTANDING THE EVOLUTION OF DISCOUNT RETAILING

An Evolving Approach

  • Drivers of change
  • Understanding discounters’ strategic development
  • The supplier perspective

Understanding the Changing Role of Brands

  • Background - the role of brands
  • The brand perspective - why discounters?
  • The discounter perspective - why brands?
  • Strategic priorities - category differences

Stretching the Model to Respond to Consumer Trends

  • Broadening ranges - the rationale
  • Improving fresh ranges
  • Developing choice in-store - the role of multi-variant cases
  • New sub brands to meet new consumer trends
  • Developing the proposition - adopting more convenience characteristics
  • The role of price

Stretching the Model - Beyond the Product Offer

  • Customer communication strategies - building a multi-pronged marketing communication strategy
  • The development of services
MAXIMISING THE DISCOUNT CHANNEL OPPORTUNITY

Understanding the Trading Opportunity

  • Key considerations in developing a discounter trading strategy
  • Key discounter requirements
  • Key benefits
  • Key concerns

Trading with Discounters - Understanding the Evolution

  • Changing supplier perspectives
  • Understanding recent changes
  • The supplier outlook for the discount channel
  • Evolving positioning, evolving opportunities and requirements
  • Why discount? The rationale
  • A view from the top - Dia: ten questions with Juan Pedro Agustin Martin, Group Supply Chain Director

    View the full contents as a PDF here
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* * European Discount Retailing *
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