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* Online Grocery Retailing: Building Capability for a Digital Future Date Published: 08/03/2011 *
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Online Grocery Retailing: Building Capability for a Digital Future  
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IGD’s guide to succeeding in the dynamic and fast growing online grocery channel

  

Online represents one of the greatest growth opportunities in global food and grocery retailing right now. But at what stage of the e-commerce journey are we currently at, what do we mean by a ‘multi-channel’ future and what developments can we expect to see going forward?

Featuring in-depth analysis on the UK, home to one of the most advanced e-commerce markets in the world, Online Grocery Retailing: Building Capability for a Digital Future provides in-depth commentary on the channel’s structure, future growth potential, and key retailer and supplier initiatives.
 
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Online Grocery Retailing: Building Capability for a Digital Future will help you to:

Understand how the digital revolution is transforming the food and grocery industry, and the shoppers within it

Maximise the future growth potential in the UK, and ensure your business strategy is both fit-for-purpose and align with where we think the sector is moving to

Assess what the industry has to say about the opportunities and challenges of operating in the online channel, with insight from our unique industry survey and one-to-one interviews

Explore what supplier best practice looks like, and the different ways to sell direct to consumers in an online environment

Build a picture of what innovation looks like internationally, with full coverage on IGD’s ‘Ten to Watch’ global e-commerce operators

So, don’t miss out on the opportunity to gain the full industry picture on the future progression of the online sector.
 
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Executive summary

  • Key Findings
  • Implications

Executive Insights

  • Asda
  • Google

The Digital Revolution

  • What do we mean by 'Digital'?
    • Internet penetration
    • Smartphones
    • Social networking
    • Implications
       
  • Digital in the retail context
    • E-commerce
    • Digital engagement strategies
    • Collating feedback digitally
    • Smartphone applications
    • Implications
       
  • Future digital developments
    • S-commerce
    • M-commerce
    • Search engines
    • Augmented reality
    • Implications

The UK Online Grocery Sector

  • Sector overview and growth forecasts
    • Sector performance
    • Geographical coverage
    • Household penetration and frequency of purchase
    • Implications
       
  • The future
    • Forecasts to 2015
    • Future trends
    • How will fulfilment evolve?
    • In-depth study: Dotcom stores
    • In-depth study: Drive-through supermarkets
    • Implications
       
  • The shopper perspective
    • Profiling the online shopper
    • Drivers of online shopping
    • Existing versus new online shoppers
    • Initiatives to drive existing spend
    • Initiatives to drive new spend
    • Implications

Analysis of the UK's Online Grocers

  • Retailer profiles
    • Tesco
    • Asda
    • Sainsbury’s
    • Ocado
    • Waitrose
    • Amazon
    • Other operators
       
  • SWOT analysis
    • Tesco
    • Asda
    • Sainsbury's
    • Ocado
    • Waitrose
    • Amazon

The Supplier Perspective

  • Approaching e-commerce
    • Managing the online opportunity
    • Prioritising online growth
    • Online as a revenue stream
    • Structuring for future growth
    • Challenges
    • Implications
       
  • Unlocking online growth
    • Promotions
    • Events
    • Brand building
    • Product reviews
    • Packaging
    • IImplications
       
  • The direct selling opportunity
    • Building a direct-to-consumer offer online
    • The industry view
    • Case study: The eStore (P&G)
    • Case study: Milkandmore (Dairy Crest)
    • Case study: The Cider Shop (Thatchers Cider)
    • Implications

The International 'Ten to Watch'

  • Geographical coverage
     
  • The 'Ten to Watch'
    • FreshDirect (US)
    • Peapod (US)
    • Walmart (US)
    • Albert (Netherlands)
    • Auchan (France)
    • Casino (France)
    • El Corte Inglés (Spain)
    • LeShop (Switzerland)
    • iiFood (Japan)
    • Rakuten (Japan)
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Each IGD report is available in PDF format. The report will be sent via email once your purchase has been confirmed. For any queries please contact publications@igd.com

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GBP £ 1200 £ 1800 N/A
EUR € 1600 € 2400 N/A
Additional Information:

All reports are subject to VAT at 20%. Each report is licensed for up to 50 users. For additional users, please contact IGD. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
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