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Retailing
Consumer & Shopper
Economics & Strategy
Sustainability
Supply Chain
Category Management
Research methodology
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* Demand Planning Date Published: 03/09/2007 *
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Demand Planning  

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Improve supply chain capability and effectiveness with IGD’s guide to better demand planning & forecasting

  
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Effective Demand Planning is a key way to overcome supply chain complexity and drive sales growth by responding more effectively to real shopper demand.

Taken from IGD’s new online guide to the FMCG supply chains, Supply Chain Analysis, Demand Planning provides you with practical insight and benchmarking to help you tackle the challenges of volatile demand. It will show how developing collaborative supply chain practices are essential in balancing costs, quality and service for ultimate demand responsiveness.

 
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Demand Planning will help you to:

See the developments in techniques from across the Food & Grocery Industry

Benchmark your forecast accuracy and business processes

Understand the challenges and identify opportunities for business change and improvement

Gather insight into forecasting practices and promotions management

Learn about innovative ways of working and new techniques through a variety of best practice case-studies
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DEMAND PLANNING - BACKGROUND
  • Introduction
  • IGD Research Methodology
  • Industry Focus
DRIVERS OF CHANGE
  • Macro Consumer Trends
  • Influencing Behaviour
  • Drivers of Change in Sales Demand
  • Demand Planning & Managing Promotions
  • Challenges to Effective Demand Planning
BENEFITS & CONCERNS

Principles of Forecasting

  • Benefits of Good Forecasting
  • Forecasting Fundamentals
  • An example 10-Step Forecasting Framework
  • Contingency Planning
  • Measuring Performance through Forecast Accuracy
  • Forecast Accuracy by Category
  • Engaging Sales in the Forecasting Process
  • A Forecasting Exercise

Sales & Operations Planning (S&OP)

  • What’s it all about?
  • The S&OP Process
  • Key Principles
  • Timings
  • Management Sponsorship
  • Decision-Making
  • Consolidating Demand & Managing Supply
  • Key Challenges
  • Key Benefits
  • In summary
BEST PRACTICE
  • Case Study – ASDA
  • Case Study – Tesco
  • Case Study – House of Fraser
  • Case Study – AG Barr
  • Case Study – Scottish & Newcastle
FUTURE
  • Consistency & Quality in Execution
  • The Sustainability Agenda
  • Short-Term Forecasting
  • Logistics & Manufacturing Visibility
  • Deeper Collaboration
BUSINESS IMPERATIVES
  • Action Points
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* IGD Members Non-Members Academic Institutions
GBP £ 500 £ 750 N/A
EUR € 600 € 900 N/A
Additional Information:

All reports are subject to VAT at 17.5%. CDs will be delivered by post in two to three working days from date of ordering. This report is promoted by IGD as agent for IGD Services Ltd. Cheques should be made payable to IGD Services Ltd.
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