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* Opportunities for Growth in Premium Retailing Date Published: 30/11/2006 *
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Opportunities for Growth in Premium Retailing  
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The battle for 'foodies': IGD's guide to trading at the premium end of UK grocery

  
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Operators such as Waitrose and Booths continue to perform strongly at the ‘premium’ end of the market – with a strong focus on quality, higher value lines and initiatives such as local and regional sourcing and organics.  Furthermore, with the leading grocery multiples also experiencing significant growth in their premium own label ranges, the battle for ‘foodies’ remains a key route to growth for suppliers in a competitive grocery market increasingly dominated by EDLP and lower prices.

This report provides a valuable insight for suppliers seeking to maximise the opportunities in a sector where exponential growth seems likely.  Areas covered include market size and structure, premium shopper analysis, strategy analysis of leading premium retailers and the renewed focus on organic, ethical and fairtrade food.  Implications for suppliers are considered throughout.

 
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Opportunities for Growth in Premium Retailing will help you to:

Understand the size, structure and growth of the premium market

Discover how consumers view the premium sector and what their preferences are

Ascertain the future for organic foods, including a case study of Whole Foods Market

Quantify the importance and growth of local and regional sourcing

Identify the key opportunities and challenges for suppliers trading in this sector
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KEY FINDINGS & EXECUTIVE SUMMARY
  •    The key findings of the report in an executive summary format
MARKET SIZE & STRUCTURE

Defining the Premium Sector

  • Sector Definition
  • Market Value
  • Characteristics of Premium Products

Market Segmentation

  • Shopper Types
  • Variances by Country
  • Fuelies vs. Foodies
  • Implications for the Sector

Demographic and Economic Trends

  • Factors Driving Growth
  • Factors Limiting Growth

Future Projections

  • Factors Influencing Future Growth
  • The Wheel of Retailing
  • How will the Sector look in the future?
  • Summary
THE PREMIUM SHOPPER

Methodology

The Definition of Premium

Indicators of Premium Standing

  • Most Popular Indictors
  • Indicators by Social Class

Motivation to Purchase Premium

Premium Purchasing by Category

The Purchasers of Premium

What is a Premium Retailer?

Outlets Used for Premium Purchasing

STRATEGIES OF THE UK GROCERS

Waitrose: Continuing to Lead the Premium Sector

  • Introduction
  • Development Strategy
  • Booths: Regional Success
  • Introduction
  • Development Strategy
  • Ranging and Trading
  • Marketing

Marks & Spencer: Restoring the Brand to Growth

  • Introduction
  • Development Strategy
  • Ranging and Trading
  • Marketing

Sainsbury’s Trying Something Different

  • Introduction
  • Development Strategy
  • Ranging & Trading
  • Marketing

Premium Private Label

  • Tesco Finest
  • Other Private Label: Sainsbury’s, Asda, Safeway and Somerfield
  • Purchasing by Demographic and Age Profile
  • Future Potential
A RENEWED FOCUS ON FOOD

The Organic Opportunity

  • What Makes a Product Organic?
  • Factors Driving Growth
  • Factors Limiting Future Growth
  • Routes to Market
  • Whole Foods Market Case Study

Local and Regional Sourcing

  • Consumer Demand
  • Promoting and Protecting Regionality
  • The Role of Regional Food Groups
  • Barriers to Entry
  • Direct Selling, Locally
  • Summary

Achieving an Ethical Premium

  • The Fairtrade Mark
  • Consumer Awareness
  • Commercial Advantages of Fairtrade

Specialist and Fine Food Retailing

  • Retailers of Fine Foods
  • Summary
OPPORTUNITIES FOR SUPPLIERS

General Trading Principles

  • Quality Remains Paramount
  • Need for Continual Innovation
  • The Need for a Strong Brand Identity
  • Distribution and Customer Relationship Management

The Benefits of Premium Retailing

  • Higher Margin and Less Competitive on Price
  • Stable Volumes
  • Opportunities for Smaller Suppliers
  • Access to Customers / Dominate a Niche Market
  • Ability to Build Strong Brand Loyalty

The Costs of Premium Retailing

  • Lower volume
  • Significant Investment Required
  • Account Management

Strategic Options

  • Option 1: Reinvent or Extend a Mass Market Product
  • Option 2:Develop a New Premium Brand
  • Option 3: Supply Premium Private Label for the Multiples
  • Option 4: Foodservice
  • Option 5: Export Markets

Supplier Views

  • Definitions of Premium
  • Future Plans
  • Benefits of Supplying a Premium Product
  • Disadvantages of Supplying a Premium Product
  • Routes to Market
  • Other Comments
  • Summary

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