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* Effective Promotions for Shoppers 15/12/2010 *
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Effective Promotions for Shoppers  

Are you using the right promotions for your customers? Find out with this complete guide to in-store promotions

  

As shoppers scrutinise prices more closely and hunt around more for the best deals, this report will track how shopper attitudes to promotions have changed over recent years, and identify where the future opportunities lie.
 
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Effective Promotions for Shoppers will help you to:

Choose which promotional mechanic will resonate best with shoppers for your aims

Select the most effective promotional mechanic for you

Identify what role promotions play in product choice

Understand shopper reactions to recent innovation within promotions

Track how attitudes to promotions have changed over time
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Executive summary

  • Key findings
  • Implications

Research objectives and key questions

  • Research methodology

The evolving promotion landscape

  • How has the prevalence of promotions changed?
  • Promotion mechanic innovation
  • How have shopper perceptions changed?
  • How satisfied are shoppers with the promotions available?
  • What impact has the increased promotional activity had on shoppers?
  • What approach do shoppers take to buying promotions?
  • How do shoppers find out about promotions?
  • Implications

Promotion mechanics

  • What do shoppers want from promotions?
  • Which promotion mechanic do shoppers prefer?
  • Which mechanics are more effective at encouraging product trial?
  • Which mechanics are more effective at generating incremental sales volume?
  • Which mechanics are more effective at encouraging switching?
  • What impact does household size have on promotional preference?
  • What are shoppers’ perceptions of round pound promotions?
  • Implications

Evolving shopper attitudes and perceptions

  • What are shoppers attitude to multi-buy promotions on fresh food?
  • What concerns do shoppers have about multi-buy promotions?
  • How else have shopper perceptions changed in the last year?
  • Implications

Protecting product loyalty

  • What could encourage product loyalty?
  • Implications

Improving promotions – full results

  • What do shoppers dislike about promotions?
  • How do shoppers want promotions to improve?
  • Where do shoppers want more/better promotions?
  • Implications

Appendices

  • Qualitative research methodology
  • Quantitative research methodology
  • National survey
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ShopperVista logo. Visit the site here

This report is available as part of ShopperVista, IGD’s online Shopper Insight subscription service. To access this research or to find out more, please log-in here
 
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