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The average UK family
consumes less than half the recommended amount
of vegetables, largely due to lack of time. In
response to this, Birds Eye devised a
revolutionary sourcing and harvesting strategy
to deliver a new ‘Field Fresh’ frozen vegetables
range. Launched in 2010, the range has all the
convenience of frozen vegetables but without
compromising on taste or health benefits.
Zoe Hayward, Senior Brand
Manager at Birds Eye Iglo, said, “We were
thrilled to win the Nestlé Wellness Award for
Birds Eye Field Fresh. Winning the award was
really important to us, because it showcases
Birds Eye’s long standing commitment to helping
consumers achieve a healthy and balanced
lifestyle and diet.
Attending the awards
evening was a great opportunity for us to
celebrate the success of the launch and the
team’s hard work!”
- Consumer Focus Scotland
- Mars Food UK
- Sainsburys
- Seabrook Crisps
Book
your places to attend the ceremony here
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