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* IGD Food Industry Awards 2011 - General Mills Award for Consumer Understanding *
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General Mills Award for Consumer Understanding

This award is presented to a company that has demonstrated how it has truly understood its end consumer and utilised new insight to deliver an innovative business solution such as a new product, service, promotional or information campaign.
 

Sponsored by:

General Mills logo

 
2010Winner    
2010 Winner Ella's Kitchen Ltd
Ella's Kitchen Ltd

Ella’s Kitchen is a fast-growing company providing innovative food for children aged six months to six years. Focusing on two growing trends - healthy living and convenience - the company is ethically led, passionately driven and commercially directed. The company’s mission is to improve the health of the nation’s children by getting one million children eating their products twice a week by summer 2012.

Ella’s Kitchen's Head of Making Friends, Nicole McDonnell, said, "We were totally thrilled to win the General Mill’s Award for Consumer Understanding at the IGD Food Industry Awards. To be recognised for putting consumers at the very heart of our business and ensuring that consumer-led decisions run through every area of Ella’s is something we are so committed to; and it’s so motivating for the team that we scooped up a shiny trophy as a result. An inspiring evening and great networking opportunity too!"
 

Shortlisted entries

- Asda Stores
- Kraft Foods
- Premier Foods
- Sainsburys
- The Co-operative Group

Book your places to attend the ceremony here
 
 

 

JUDGES' COMMENTS

"This winner is an inspiring reminder of the lengths that we can and should go to if we are truly serious about putting the consumer at the heart of our businesses. Ella's Kitchen employed innovative approaches to build an intimate relationship with their consumers and shoppers."
 

Runners up

Allied Bakeries

Debbie & Andrew's Ltd

H J Heinz Co Ltd

Nestlé UK Ltd
 

Previous winners

2009

Birds Eye Iglo Ltd

2008

Sainsbury's

2007

Tesco Stores Ltd

 

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