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Asda’s initiative saw the retailer implement a strategy of ‘Fewer, Friendlier Miles’. One of the most successful aspects has been a wide-scale roll-out of a bespoke double-deck trailer fleet, which the retailer uses for traditional trunk activity and for direct delivery to over 140 stores in the distribution network. The initiative has also involved upgrading the store and distribution infrastructure.
Asda's National Transport Manager Chris Hall said, "It really was a fantastic achievement to win the ECR UK Award for Sustainable Distribution. It was a real credit to all of our colleagues who were integral throughout the design and delivery stages of the project.
We take our sustainable distribution agenda extremely seriously, so getting this recognition is particularly rewarding, especially when considering the strength of the other shortlisted finalists. Winning the award has generated renewed energy to push this project further and look for new ways to enhance our sustainable transport agenda."

- Brakes - Musgrave Retail Partners Ireland - Nestlé UK Ltd and Stobart Group
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