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CONFERENCE BEGINS |
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08.00 |
Registration and Refreshments
Registration will continue until 9.35 for delegates not attending the optional seminars.
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OPTIONAL BREAKFAST SEMINARS |
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08.30 |
Sustainability – The Next Asda Frontier
Paul and Claire will outline the next leg of the Asda sustainability journey, how suppliers can help and what the key milestones along the way will be. |
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Paul Kelly, Director of Corporate Affairs, Asda
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Claire Costello, General Manager, Central Buying, Asda | |
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09.00 |
The Growing Role of Asda.com
An update on Asda's dot.com activities including the new non-food transactional website, Asda Direct. With over 9,000 general merchandise and clothing lines now available, how is the site working and what are the opportunities for suppliers in both food and general merchandise? |
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Tony Prescott, Development Director – New Business, Asda |
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Clive West, Operations Director – E Commerce, Asda | |
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SESSION 1: LOOKING FORWARD |
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09.35 |
Welcome & Introduction
Steve will open the briefing and outline the themes of the day. |
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Steve Barnes, Business Director, IGD |
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09.40 |
Industry Outlook
James will review the key economic indicators: what is the outlook for the UK economy, how will it change and what does this mean for Asda and its suppliers? |
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James Walton, Chief Economist, IGD |
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10.00 |
The Asda Shopper & Market Perspectives
Ed will review the latest retailer performance and shopper behaviour data from TNS Worldpanel, presenting the latest views on Asda’s market position and the reasons for its current strong growth. |
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Ed Garner, Communications Director, TNS Worldpanel |
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SESSION 2: THE VIEW FROM THE TOP |
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10.20 |
The View from the Top
Andy will provide an update on Asda’s performance across the business. How is it shaping up in its aim to be the UK’s best value retailer and where are the opportunities to grow? |
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Andy Bond, President & CEO, Asda |
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10.50 |
Refreshment Break |
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11.30 |
The Asda Shopper - What Suppliers Need to Know
To really appreciate the trading dynamics of Asda, it is vital that suppliers understand Asda consumers and how they are faring in turbulent times. Rick will provide an exclusive update on the Asda shopper, what this means for the marketing agenda and how suppliers can align their activities to complement the commercial strategy. |
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Rick Bendel, Chief Marketing Officer, Asda |
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11.50 |
Delivering in-Store
2009 promises to be a challenging year and Mark will examine how store operations are adapting to a new economic reality. What does this mean for ranging, merchandising and promotional strategy and how can suppliers help? |
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Mark Ibbotson, Operations Director – Central Retail, Asda |
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12.10 |
The Vision for Asda.com
Building on the breakfast seminar, Doug will outline his vision for this fast growing part of the Asda business, and will outline how the site’s relaunch will help drive further growth and attract new shoppers to Asda. |
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Doug Gurr, Executive Development Director, Asda |
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12.30 |
Introduction to Trading: How to Grow with Asda
As a taster for the afternoon and to provide food for thought over lunch with the Asda trading team, Darren will highlight key priorities and opportunities. These will be examined in detail in the afternoon session. |
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Darren Blackhurst, Chief Merchandising Officer, Asda |
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13.00 |
Networking Lunch
Clear networking points will be set up to enable delegates to meet the Asda buyers who will be available over lunch. These will be set up for the following categories:
- Frozen / BWS / Grocery
- Fresh / Chilled / Produce / Meat / Fish / Local Sourcing
- Household, Health & Beauty / Home & Leisure
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SESSION 3: THE ASDA AGENDA FOR TRADING |
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14.30 |
Delivering an Exceptional Value Offer
Asda remains at the forefront in delivering value for all its shoppers across a broadening offer. Delivering the two in tandem is a delicate balancing act and Emma will examine how Asda plans to further develop the proposition. |
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Emma Fox, Commercial Director for Frozen, BWS & Grocery, Asda |
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14.50 |
What Does a Great Asda Supplier Look Like?
As Asda continues to grow market share, it is imperative for suppliers to work out how to get the best out of this important trading relationship. Nick will share his thoughts on what winning suppliers will need to focus on to secure trading success in 2009. |
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Nick Scrase, Commercial Director, Fresh Food, Asda |
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15.10 |
Understanding EDLP and What it Takes to Deliver
The DNA running through Asda is Every Day Low Pricing. This is achieved through a combination of unswerving devotion to EDLC and investment for growth. Phil will share how this philosophy ensures Asda makes goods and services more affordable for everyone. |
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Phil Briggs, Commercial Director, Household, Health & Beauty, Optical & Pharmacy, Asda |
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15.30 |
The Wrap - the Asda Trading Vision for 2009
With significant trading momentum going into 2009, Darren will outline the key challenges and opportunities ahead for Asda and its supply base as he sees them. This will be a critical session to set up 2009 for all Asda suppliers. Darren will conclude with the messages from the day, a reminder of the key priorities and next steps for suppliers. |
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Darren Blackhurst, Chief Merchandising Officer, Asda |
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15.50 |
Close |
