Tesco’s strategy of following the shopper remains more relevant now than ever, and this has helped the business to move into 2010 on the front foot, following strong trading over the key Christmas period. Having increased UK sales by £3.6bn last year, Tesco remains heavily focused on delivering growth, offering significant scale opportunities across its estate.

And with Tesco now seeing signs of wider economic recovery coming through, the retailer is targeting significant growth ahead. Clubcard 2 is attracting new shoppers to Tesco stores, while the proposition is being reinforced in-store as new range initiatives come through. Add to this an ambitious expansion plan for the UK and a growing international opportunity for suppliers, and the attraction of Tesco as a retailer account grows further.

Yet in a fast changing shopper climate, speed of response is everything and for suppliers, aligning with Tesco’s strategy is key. For current or potential suppliers to Tesco, the 2010 Trade Briefing offers an outstanding opportunity to get up to speed with Tesco’s strategy ahead, and to understand where the growth potential lies for your business.

Led by Richard Brasher and his senior commercial team, the day will provide suppliers with key insight with which they can plan their approach ahead with Tesco. The event will also be an invaluable opportunity to network with the Tesco buying teams and to understand what it takes to win with the UK’s largest retailer. Plus, we have held the price yet again!