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IGD Breakfast Briefings
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* Netto Trade Briefing 2009 Event Date: 07/07/2009 *
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Netto Trade Briefing 2009

Book your places today

This conference has now taken place.
See the full list of upcoming IGD conferences & events for the grocery industry here.

With a new Managing Director and Buying Director in place, Netto is undergoing a period of significant change as it looks to drive further growth in the UK grocery market. Through a combination of strong value for money and an increased focus on quality food ranges, Netto is looking to develop and evolve its offer to meet the changing needs of today’s shopper.

Crucial to the success of Netto will be the support of its supplier base. Understanding how the business works, the requirements of operating in a discount-led environment, and how to trade effectively with the retailer will be essential to help build your level of engagement and develop a long-term trading relationship with the company.

With prices held once again, this event is sure to be a sell-out. Senior Netto speakers confirmed include:

Charles Kay, Managing Director Bent Holm, Trading Director


Simon Hughes

Business Unit Controller

Ian Brackenbury
Customer Proposition Manager

Mike Hinchcliffe
Marketing Manager


Michael Mørk

Business Unit Controller

Adrian Filak
Business Unit Controller

Andrew Thomas
Buyer

Robert Ashton
Buyer

Charles Kay
Managing Director

Bent Holm
Buying Director

 

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Hear directly from the new Netto senior team and their plans for the year ahead

Understand the team’s requirements from suppliers and what best practice account management looks like

Network with Netto’s business unit controllers and buyers through category networking seminars

Understand the implications to your business on ranging, cost to supply and supply chain

Stay abreast of the latest market dynamics and trends with insights provided by IGD and Nielsen

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  CONFERENCE BEGINS

08.30

Registration & Refreshments

  SESSION 1: NETTO IN CONTEXT

09.30

Welcome & Introduction

Steve will open the conference and outline the themes of the day.

 

Steve Barnes, Business Director, IGD

IGD logo 

09.35

The Trading Environment

James will provide an update on the macro-economic environment and IGD’s perspectives on the UK discount market – where the opportunities lie and the implications for Netto and its supply base.

 

James Walton, Chief Economist, IGD

IGD logo 

10.00

Building on Growth: The Netto Buying Strategy Ahead

Netto is undergoing a period of significant change in the UK market, with a new management team and buying strategy in place. In this opening session from Netto, Charles and Bent will set out the strategy for growth ahead, what they want the brand to stand for and how they would like to work with suppliers going forward.

 

Charles Kay, Managing Director, Netto

Netto logo 

Bent Holm, Trading Director, Netto

10.35

The Netto Shopper

Using the latest insight from its Consumer Panel data, Nielsen will discuss the characteristics and spending habits of the Netto shopper, how this is changing in today’s challenging environment and the implications for Netto and its supply base.

 

Geraldine Jennings, Senior Manager Retailer Services, Nielsen

Nielsen logo

11.00

Refreshment Break

  SESSION 2: FOCUS ON RANGING

11.30

Developing the Core Ranges

It is vital for Netto to have a strong reliable core range where the customer knows that every day they will be able to purchase their daily requirements at the best market prices. Adrian and Andy will give insights into how they work with the grocery categories.

 

Adrian Filak, Business Unit Controller, Netto

Netto logo 

Andy Thomas, Buyer, Netto

11.55

Growing the Fresh Food Offer

Even in tighter economic times there are great opportunities for growth in the fresh area at Netto and there will be much focus on strengthening the fixed, seasonal and promotional offers. Simon and Robert will show where these
opportunities lie.

 

Simon Hughes, Business Unit Controller, Netto

Netto logo

Robert Ashton, Buyer, Netto

12.20

Broadening Netto’s Appeal

Non-food is used by Netto to bring some excitement to the offer. Michael will explain how the leaflets will be telling a new non-food story every week. Suppliers will be challenged to work closer with Netto on themes and total packages to become preferred partners.

 

Michael Mørk, Business Unit Controller, Netto

Netto logo

12.45

Networking Lunch & Category Meeting Points

Delegates will be able to network with the Netto team over lunch.

Clear networking points will also be set up for the following categories:
 

  • Dairy
  • Meat
  • Frozen
  • Produce
  • Convenience Foods
  • Breakfast Cereals, Confectionery & Hot Beverages
  • Bread, Biscuits and Cakes
  • Crisps, snacks & nuts
  • Ambient Groceries
  • Health & Beauty, Household & Pet-food
  • Alcohol & Soft Drinks
  • Electrics, Toys, Textiles
  • Seasonal : indoor & outdoor

  SESSION 3: THE OPERATOR PERSPECTIVE

14.00

Logistical & Packaging Requirements

Netto’s necessity for a streamlined and effective cradle to grave delivery system makes demands on suppliers. Ian will take you through some of the things that Netto expects from delivery, to palletisation and shelf ready presentation.

 

Ian Brackenbury, Customer Proposition Manager, Netto

Netto logo

14.25

How to Win with Netto

Speakers from two of Netto’s key suppliers, Walkers and Müller, will describe the initiatives they have put in place to drive the growth of their businesses with Netto. Detailing the key steps to success, and the benefits of developing a strong working relationship, Colin and Alpesh will detail where they see future opportunities.

 

Colin Smith, UK Sales Director, Müller

Muller logo

Alpesh Mistry, Customer Business Manager, Walkers

Walkers logo

14.50

Reaching Netto’s Customers

With a developing model for the UK market Charles and Mike will detail the strategies in place to grow consumer awareness of the Netto proposition. During this session, suppliers will learn how they can best utilise Netto’s range
of marketing vehicles including in-store point of sale, leaflets and TV advertising to support their brands, while also outlining the opportunity to engage further this year through the ‘Netto's 18th Birthday Celebration Event’.

 

Charles Kay, Managing Director, Netto

Netto logo

Mike Hinchcliffe, Marketing Manager, Netto

15.15

Your Questions Answered

Your chance to put your questions to Charles, Bent, Ian and Mike.
 

15.30

Key Messages and Closing Thoughts

Charles will close the conference with his key messages from the day and his final thoughts for suppliers.

 

Charles Kay, Managing Director, Netto

Netto logo

15.40

Conference Close

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Venue Details

 
     
 

The Royal Armouries Museum
Armouries Drive
Leeds
West Yorkshire
LS10 1LT

Venue map & hotels list

 
 
 

Cancellation Fees

 
     
 

Cancellations and name changes to be confirmed in writing

Over 30 days notice

- Full refund

15-30 days notice

- 50% refund

Less than 15 days notice

- No refund/transfers

 
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* IGD Members Non-Members Academic Institutions
GBP £ 300 £ 450 N/A
EUR € 450 € 675 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
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