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* CRTG Trade Briefing 2009 Event Date: 10/09/2009 *
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CRTG Trade Briefing 2009

Book your places today

This conference has now taken place.
See the full list of upcoming IGD conferences & events for the grocery industry here.
 

The Co-operative Retail Trading Group (CRTG) is the largest convenience and neighbourhood retailing group in the UK, and offers unparalleled reach across all areas of the country.

Furthermore, the CRTG is about to undergo a dramatic change, creating the fifth largest player within the UK market with over 4,000 stores, 17 million sq ft of sales area and total annual sales of £8bn.

These are exciting times for the CRTG, and IGD’s 2009 CRTG Trade Briefing provides suppliers with a unique chance to discover more about the potential of this resurgent force in UK grocery retailing.

Speakers confirmed to date include:

  • Peter Marks, Chief Executive
  • Tim Hurrell, Managing Director, Food Retail
  • David Messom, Director of Food Retail Trading
  • Debbie Robinson, Director of Food Retail Marketing
  • Sean Toal, Director of Food Retail Operations
  • Trevor Ashworth, Director of Food Retail Logistics

With prices held again, this event is sure to be a sell-out and further details will be announced shortly.
 
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Hear from the senior team as they unveil the CRTG strategy

Understand the evolution of the store network and integration plans ahead

Gain a clear insight into the priorities ahead and the trading opportunities

Hear IGD’s perspective on the market and economic conditions, the outlook ahead and what this all means for the CRTG and suppliers alike

Network with the speakers and buyers responsible for your products and categories


As well as presentations covering top line strategy, category break-out sessions will provide more specific colour on the implications for specific product areas and the role suppliers can play within the overall mix.
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  CONFERENCE BEGINS

08.00

Registration & Refreshments

Registration will continue until 9.30 for delegates not attending the breakfast seminars.
 

  OPTIONAL BREAKFAST SEMINAR

08.45

The Benefits of Membership

Membership remains a genuine point of difference for the Co-operative Group, with over 1.5 million active cardholders within the food division alone. Maria will discuss how the Group is able to use the data gathered through the membership scheme and how initiatives such as the new smart couponing scheme present real opportunities for suppliers.

 

Maria Sloan, Head of Membership Marketing, The Co-operative Group

The Co-operative Group

  SESSION 1: INTRODUCING THE CRTG

09.30

Welcome & Introduction

Steve will open the conference and outline the themes of the day.

 

Steve Barnes, Business Director, IGD

IGD logo 

09.35

Market Overview and Economic Outlook

James will provide an update on the UK economy and IGD’s perspectives on what the future holds and the implications for both the CRTG and its supply base.

 

James Walton, Chief Economist, IGD

IGD logo 

09.55

The CRTG Shopper

Mike will discuss the characteristics of the Co-operative shopper and their changing priorities in today’s trading environment. He will also consider the key differences across the Somerfield estate and will set out the key requirements for CRTG as it seeks to build its customer base.

 

Mike Watkins, Head of Retailer & Business Insight, Nielsen

Nielsen logo 

  SESSION 2: UNDERSTANDING THE CRTG

10.15

The Role of the CRTG

For suppliers, the CRTG is the single voice of the UK Co-operative Movement, offering access to an £8bn grocery operation and over 4,000 stores across the UK. With the future firmly in mind, Tim will outline the benefits of greater consistency for suppliers and customers alike.

 

Tim Hurrell, Managing Director Food Retail and Chief Executive, CRTG

CRTG logo 

10.40

Refreshment Break

11.15

Driving our Points of Difference

Having overseen the re-launch of the CRTG’s marketing campaign with a clear focus on the Co-operative Movement’s ethical credentials, Debbie will explain how the integration of Somerfield provides it with the opportunity to communicate its key points of difference with a wider group of consumers.

 

Debbie Robinson, Director of Food Retail Marketing, The Co-operative Group

The Co-operative Group 

11.40

The Five Ways to Win with the CRTG

David will introduce this vital session from the commercial team outlining his strategic priorities for the year ahead.

Implementation of strategy will be critical to success in 2009/2010. Each Head of Trading has been tasked with ownership of a key area of trading development. To share progress and relevant examples:

Pricing
Geoff Cox, Head of Trading – Grocery, CRTG

Negotiation & Account Management
Mark Owen, Head of Trading – Non-food, CRTG

Innovation & NPD
Mike Owen, Head of Trading – Produce/Bakery/Food-to-go, CRTG

Ranging
Alison Tracey, Head of Trading – Chilled/Frozen, CRTG

Promotions
Kay Wheelton, Head of Trading – Beverages, CRTG

David will close this session with his thoughts on what this all means for suppliers and the key conclusions.

 

David Messom, Director of Food Retail Trading, CRTG

CRTG logo

12.35

Networking Lunch

Delegates will be able to network with the CRTG senior team and buyers over lunch. Clear meeting points will be set up for the following categories:
 

- Grocery
- Chilled
- Frozen
- Produce

- Bakery
- Beverages
- BWS
- Non-food

 

  SESSION 3: WHAT NEXT FOR CRTG?

14.05

The Vision for the Future

The Co-operative Movement is now one of the UK’s largest retail organisations with an annual turnover in excess of £13bn. With interests including food retail, healthcare, travel and farming, Peter will describe how the Movement is exploiting synergies across these businesses and building a strong brand for all its stakeholders.

 

Peter Marks, Chief Executive, The Co-operative Group

The Co-operative Group

14.25

Bringing the Somerfield Stores into the Group

While continuing to oversee one of the largest store refurbishment programmes in UK food retail, the Co-operative Group is now in the process of integrating over 800 Somerfield stores into the store estate. Sean will detail the plans for integrating the store networks, share the early learnings and what this means for the next 12 months.

 

Sean Toal, Director of Food Retail Operations, The Co-operative Group

The Co-operative Group

14.50

Delivering a Supply Chain for the Future

Having re-engineered its supply chain over recent years, the CRTG has now developed a modern network of national and regional distribution centres. Trevor will discuss the process of integrating Somerfield’s volumes into the network in the short and medium-term, and the plans which are being put in place to boost capacity in line with future growth plans.

 

Trevor Ashworth, Director of Supply Chain, CRTG

CRTG logo

15.15

Panel Session

An opportunity to put your questions to Peter, Tim, David, Debbie, Trevor & Sean.
 

15.40

Closing Thoughts & Future Perspectives

Tim will close the conference by summarising the key messages of the day and the strategic priorities for its suppliers.

 

Tim Hurrell, Managing Director Food Retail and Chief Executive, CRTG

CRTG logo

15.50

Conference Close
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CRTG Charity Supplier Awards Night - 10th September 2009

The CRTG Charity Supplier Awards Dinner will be held after the IGD Trade Briefing, also at the London Hilton Metropole Hotel. This is a black tie event with top-class entertainment plus excellent food and wine.

The 2008 event held in Manchester was a tremendous success with 14 companies winning awards and Grampian and O’Kane were awarded the Supreme Supplier of the Year.
Again this year we will be raising money for the CRTG Charities.

To request further details and a booking form to the CRTG Charity Supplier Awards Night, please contact Paul Scott at CRTG trading.projects@co-op.co.uk.
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Venue Details

  
     
 

Hilton London Metropole
225 Edgware Road
London W2 1JU

Venue map & hotels list

  
  
 

Cancellation Fees

  
     
 

Cancellations and name changes to be confirmed in writing

Over 30 days notice

- Full refund

15-30 days notice - 50% refund
Less than 15 days notice - No refund/transfers
  
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* IGD Members Non-Members Academic Institutions
GBP £ 300 £ 450 N/A
EUR € 450 € 675 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
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