Tesco, Asda and Sainsbury’s will account for over two thirds of UK online grocery spend in 2012 – hear from all of them at IGD's Trading in a Digital World conference.

Our 2012 event will build on last year’s highly successful conference. With three major retailers outlining future growth plans the day offers a superb opportunity for FMCG manufacturers to understand the dynamics of the channel and optimise trading strategies.

We estimate that online grocery spend will increase by 15.9% in 2012, reaching £6.8bn. Look four years ahead, and we forecast online will be the fastest growing channel in our industry, ahead of both convenience and discount.

Managing this growth and meeting the needs of today’s multi-channel shopper remains challenging; our conference will help you understand what best practice looks like and how others are trading online.

Book your places before 30th June 2012 and save up to £135 per delegate!
 

Kalle Koutajoki, CEO and Co-founder of Foodie.fm

Kalle founded Foodie to empower people to consume just a bit smarter and eat better. He has always found creative internet services, communities and groceries a very fascinating combo, and Foodie.fm is a free multiplatform service that is currently available online and as Facebook, iPhone, Android and Nokia applications.

Q: What's the biggest challenge facing the online channel right now?

A: People are used to getting service wherever they are at any given time. This creates pressure for traditional grocery retail to shift to 'always on' mode of the online world and use methodologies as well as level of transparency that retail is not used to. However, I see this as a huge opportunity that will benefit everyone in the value chain.

Q: How do you see online grocery evolving over the next 12 months?

A: I see groceries transforming into more personalised services. This has already happened in most of the other retail segments. Furthermore, as consumers already spend more time online, studies show that in addition to core shopping consumers use online more for searching for new ideas and inspiration for cooking. They will also share and discuss about their findings online. We will see more services around this in the future.

Q: What are the biggest opportunities in the online space?

A: Sharing information! Being online is no longer tied to one location or device - you can be online when ever and where ever you want. Location no longer limits your activities online, you can search, share and discuss about the topics you love when ever and where ever.

Q: What's the best thing about working for Foodie.fm?

A: Best thing about working for Foodie.fm is being part of the transformation that retail industry is going through. As a startup we are more agile and can do things in a completely new, innovative way to enable the transformation.
 

Kalle will take the platform at the Trading in a Digital World 2012 conference to give his perspective on how he sees online grocery evolving in the coming months.
 

If you missed 2011’s event, or want a reminder, you can view the roundup video below or visit our Online Retailing 2011 microsite to hear from each of the speakers.

Delegate feedback from the event:

Good to get an understanding of how other FMCG suppliers are approaching e-commerce. The event gave me space and time to think about these opportunities

Hearing other peoples’ experiences and sharing best practice was really useful. Also the mix of presenters – people running the retail sites and suppliers

Great conference. The best one I’ve visited on e-commerce so far

Book your places before 30th June 2012 and save £50 per delegate!

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