The Asda Price Guarantee, the continued rollout of Chosen by you private label and the acquisition of Netto have all been important recent events for Asda. Furthermore, continuing organic growth, an increased focus online and greater leverage of the Walmart relationship will also be key to driving growth.
IGD’s 2012 Asda Trade Briefing takes place in Harrogate on February 29th and is a crucial event in the calendar for current and potential Asda suppliers.
Designed to help suppliers learn more about the Asda outlook and to optimise their trading strategy with the retailer, the 2012 event will once again feature an exceptional line up.
ADDED VALUE: Delegates will receive the very latest copy of our new Asda Snapshot, one of a series of two-slide need-to-know presentations recently added to our online service Retail Analysis. These provide details of key trading priorities, latest innovations and a trading checklist, and have been hailed as ‘groundbreaking’ and ‘invaluable’ by subscribers. You’ll receive yours as soon as your booking is confirmed – so don’t delay, book now!
CONFERENCE BEGINS
07.30
Registration & refreshments
Session 1: The External Perspective
09.00
Welcome & introduction
Nick opens the conference and outlines the themes of the day.
Nick Everitt, Director of Retail Insight, IGD
09.05
Industry outlook
James provides his perspectives on the external environment and what Asda, its shoppers and suppliers can expect for the year ahead.
James Walton, Chief Economist, IGD
Session 2: Asda’s Strategy Ahead
09.30
The view from the top
Andy shares his view from the top and plans for the Asda business in 2012.
Andy Clarke, President & CEO, Asda
10.00
Understanding the Asda shopper
With unique and new insight on the Asda shopper from IGD’s ShopperVista service, Tim and Alex unveil shoppers’ motivations and future expectations and highlight what this means for suppliers.
Alex Chruszcz, Head of Customer Insight and Pricing, Asda
with IGD’s Shopper Insight expert Tim Maton
10.30
Refreshment break
11.15
Understanding the customer
Rick will talk about the Asda customer, covering who they are, their priorities as shoppers, and how Asda is winning trust through its five customer pledges and marketing activity in 2012.
Rick Bendel, International Chief Marketing Officer, Asda
11.45
Retailing the future
Judith will talk through Asda’s strategy from an operations perspective, with focus on Asda’s retail execution and multi channel ambitions.
Judith McKenna, Chief Operating Officer, Asda
12.15
The 2012 trading strategy
Charles will share with you the outline strategy for the Food and H&L businesses in 2012, and highlight progress and developments made in areas such as quality, range and the journey to EDLP.
Charles Redfield, Chief Merchandising Officer, Asda
12.45
Networking lunch
Category meeting points will be set up for the following categories:
Home and Leisure (Hall D) - Electronics & Photo Technology - Music/Video/Games - Toys/Sports/DIY - Home - Papershop/Seasonal
Session 3: Category Priorities for 2012
In this session delegates can choose to attend one of two streams designed for:
Grocery, Food and Non-Edible
Home & Leisure
These sessions will focus on key priorities for 2012, including ranging, new product development and what it takes to win with Asda.
Stream 1. Grocery, Food & Non-Edible
Speakers:
Ade McKeon, Commercial Director Grocery
Phil Briggs, Commercial Director Non-Edible, Kiosk and Fuel
Barry Williams, Commercial Director Meat, Produce and Bakery
Karl Martin, Commercial Director Chilled and Frozen
14.00
Category presentations(Main Auditorium)
The Commercial Directors from the Asda Fresh, Ambient and Non-Edible grocery areas talk delegates through some of the key plans for 2012, including new ranges, the focus on quality and bringing great value product to the Asda customer day in day out.
Stream 2. Home & Leisure
Speakers:
Louise Hoste, Commercial Director Home & Seasonal
John McDowell, Commercial Director Entertain
14.00
Category presentations(Queen's Suite)
John and Louise walk delegates through both the Home and Entertain Strategies for 2012 and showcase some of the exciting new products coming down the line.
15.50
Key messages for suppliers (Main Auditorium)
Charles will further explore Asda’s trading strategy.
Charles Redfield, Chief Merchandising Officer, Asda
16.00
Conference Close
It really helped me plan our strategy for the account for the coming year.
Good to get a clear overview of Asda objectives - their key messages were very clear.
High turnout of Asda colleagues, and the networking opportunities were very good.
Open and honest communication from Asda to suppliers about their current position in the market as well as their plans for the future.
Enjoyed the day - packed with lots of valuable information.
2 Sisters Food Group Limited 20th Century Fox Home Entertainment 3M Corporate Headquarters A G Barr plc AB World Foods Accolade Wines Limited Acdoco Ltd Adams Foods Limited Albert Bartlett & Sons (Airdrie) Ltd All About Food Allied Bakeries Alpro UK Ltd Anglo Beef Processors UK Ansell UK Ltd APS Group Arla Foods UK plc Baker Bennetts Ltd Bakkavor Group Bakkavor Pizza Bart Spices Ltd Baxters Food Group Bayer plc - Consumer Care Division Beiersdorf UK Ltd Bernard Matthews Berry Gardens Ltd Bespoke Foods Ltd Bettys & Taylors of Harrogate Ltd Bic UK Ltd Bord Bia (Irish Food Board) Bottle Green Ltd Bradbury & Son (Buxton) Ltd Brita Water Filter Systems Ltd British Pepper & Spice Co Ltd Britvic Soft Drinks Ltd Brown Brothers Manufacturing Ltd Buckingham Foods Ltd Cafedirect plc Cargill Meats Europe Carlisle Support Services Carlsberg UK Ltd CeDo Limited Cereal Partners UK Challs International Ltd CHEP UK Ltd Chilli Marketing Ltd Chiquita International Services Chiquita Ltd CIBA Vision (UK) Ltd CJ Services (UK) Ltd Coca-Cola Enterprises Ltd Coca-Cola Great Britain & Ireland Comag Magazine Marketing Connolly Europe Ltd Coppenrath & Wiese UK Ltd Cott Beverages Ltd Coty (UK) Ltd CPM United Kingdom Ltd Cranberry Foods Cricketer Farm CSM (United Kingdom) Limited Cumbrian Seafoods Ltd D&D Wines International Dailycer Ltd Dairy Crest Group plc Dalepak Foods plc Danone Baby Nutrition Danone UK Ltd Dawn Meats Group Dendron Ltd Diageo Great Britain Limited Diageo plc Dole Fresh UK Ltd Dr. Oetker (UK) Ltd Dunbia E Park and Sons Ltd Edinburgh Salmon Company Elizabeth Shaw Ltd Ella's Kitchen (Brands) Ltd Emmi UK Ltd Eurilait Ltd Euro Food Brands Ltd European Veterinary Supplies Faccenda Group Ltd Fage UK Limited Fairwinds Limited Fenmarc Produce Ltd Ferrero UK Ltd Fiddes Payne Finlay Beverages Ltd Finlay Flowers UK Limited Finsbury Food Group plc First Drinks Brands Ltd First Milk Cheese Company Ltd First Milk Ltd For Goodness Shakes Forza AW Ltd Fowler Welch Coolchain Ltd Freiberger UK Ltd Fresh-Pak Chilled Foods Ltd Fruit of the Loom Ltd Fujifilm UK Ltd Fuller, Smith & Turner plc Fullers Foods International Plc Gallaher Ltd Gemma International General Mills UK Ltd Gerber Juice Company Ltd Ginsters GlaxoSmithKline Consumer Healthcare UK GlaxoSmithKline Nutritional Healthcare GlaxoSmithKline plc Golden Acre Dairy Foods Greencore Food to Go Greencore Frozen Foods Greencore Grocery Greencore Group plc Greencore Minsterley Greene King Brewing Company Ltd GS1 UK H J Heinz Co Ltd Hall & Woodhouse Hallmark Cards plc Haribo Dunhills (Pontefract) Plc Henkel UK & Ireland Ltd Herbert Ospelt Anstalt Hermesetas Sweeteners Highland Spring Ltd HTI Icelandic Group UK Ltd - Coldwater Seafood Division ICI Paints AkzoNobel IGD InBev UK Ltd Intersnack Ltd inVentaBrand Ltd Irish Food Processors Ltd J Garcia Carrion UK Jackel International Ltd Jenclare Brands Jeyes Limited John Cotton Group Ltd John West Foods Ltd Johnson & Johnson Sales & Logistics Company, LLC Johnson & Johnson UK Ltd Johnson & Johnson Vision Care JTS International Ltd Kao Brands Europe (UK) Kavli Ltd Kellogg Marketing & Sales Co Kettle Produce Limited
Keyline Brands Ltd Kimberly-Clark Ltd Kinnerton Confectionery Ltd Kodak Ltd Korbond Industries Ltd Kraft Foods Kruger (UK) Ltd Lactalis McLelland Ltd Lactalis Nestle LDH (La Doria) Ltd Leathams plc Les Grands Chais de France Lindt & Sprungli (UK) Ltd LINPAC Packaging Limited L'Oreal UK and Ireland Ludwig Chocolate Ltd Maccess Ltd Mackie's Limited Mars Mars Food UK Ltd Mars Petcare UK Marston's PLC Mattel UK Ltd Maxxium UK Ltd McCain Foods (GB) Ltd McCormick UK Ltd McNeil Nutritionals Ltd McVities Cake Company Milk Link Miller Brands (UK) Ltd Moet Hennessy UK Ltd Morning Foods Ltd Moy Park Ltd Muller Dairy (UK) Ltd Natures Way Foods Ltd Nestle UK Ltd New Ivory Newell Rubbermaid UK News International Trading Ltd Nicco Foods Ltd Nintendo UK Noble Foods Norseland Ltd Novartis Consumer Health UK Ltd Oakland International Ltd Ontex Retail UK Ltd Organix Brands Ltd PA Ross Ltd Pacific World Ltd Pepsico International Ltd PepsiCo UK & Ireland Pernod Ricard Perrigo Persan Per-Scent Fine Fragrances Petty Wood & Co Ltd Pfizer Consumer Healthcare Pfizer Nutrition Philip Morris (UK) Limited Philips Consumer Lifestyle PLB Group Limited Plum Baby Ltd Plusfood UK Ltd PNY Technologies Europe Polymer Logistics (UK) Ltd Pork Farms Ltd Premier Foods Group Plc Princes Ltd Principle Healthcare Ltd Procter & Gamble UK Propet Ltd PZ Cussons (UK) Ltd Q V Foods Ltd Quorn Foods QVS Global UK Ltd R & R Ice Cream Ltd R H Amar & Co Ltd R Twining & Co Ltd Rachel's Organic Dairy Reckitt Benckiser (UK) Ltd Reckitt Benckiser Healthcare (UK) Ltd Red Bull Company Ltd REL Field Marketing Renshaw Napier Ltd (Renshaw Division) Rich Products Ltd Robert McBride Ltd Robert Wiseman & Sons Ltd Roberts Bakery Rockline Industries Limited Rowse Honey Ltd RSS Field Marketing, Sales & Intelligence S & A Foods Ltd Sanofi-Aventis SANYO Sales and Marketing GmbH SC Johnson Ltd SCA Hygiene Products UK Ltd Sco-Fro Group Ltd Senoble UK Limited Seven Seas Ltd SHS Sales & Marketing Ltd Silvercrest Foods Smithfield Foods UK Ltd Smurfit Kappa Group Sony Pictures Home Entertainment South Caernarfon Creameries Ltd Spectrum Brands (UK) Ltd Spotless UK Limited Star Brands Ltd Stateside Foods Ltd Storck UK Ltd Streamline Foods Ltd Suiker Unie Supreme Imports (Wholesale) Ltd Symingtons Limited Tactical Solutions UK Ltd TATA Global Beverages Tayto Group Tetra Pak Ltd Tetrosyl Ltd The Daniels Group The Fabulous Bakin Boys The Jordans & Ryvita Company The Wrigley Company Ltd Thornton & Ross Ltd Thorntons PLC Tilda Ltd Treasury Wine Estates TSC Foods Limited Tulip Ltd Typhoo Tea Limited UK Greetings Ltd Ultimate Products Ltd Unilever UK Limited Van Dijk Food Ltd Vandemoortele (UK) Ltd Veetee Rice Ltd Vimto Soft Drinks VION Food UK Warburtons Ltd Warner Bros WHV Waste and Resources Action Programme (WRAP) Weetabix Ltd Wells & Young's Brewing Company Ltd Wessex Foods Whitworths Group Ltd Worlds Apart Ltd Wyke Farms Ltd Young's Seafood Ltd Zebra Pen (UK) Ltd
Venue Details
Harrogate International Centre Kings Road Harrogate Yorkshire HG1 5LA
Cancellations and name changes to be confirmed in writing
Over 30 days notice
- Full refund
15-30 days notice
- 50% refund
Less than 15 days notice
- No refund/transfers
IGD Members
Non-Members
Academic Institutions
GBP
£ 350
£ 525
N/A
EUR
€ 420
€ 630
N/A
Additional Information:
Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. This event is designed for current or potential suppliers to Asda.
