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* Asda Trade Briefing 2012 Event Date: 29/02/2012 *
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Asda Trade Briefing 2012

Book your places today

In the Wal-Mart trading statement of 21 February, it was announced that Asda achieved like-for-like growth of 1.0%, excluding fuel and VAT in the 14 weeks to 7th January 2012.

The Asda Price Guarantee, the continued rollout of Chosen by you private label and the acquisition of Netto have all been important recent events for Asda. Furthermore, continuing organic growth, an increased focus online and greater leverage of the Walmart relationship will also be key to driving growth.

IGD’s 2012 Asda Trade Briefing takes place in Harrogate on February 29th and is a crucial event in the calendar for current and potential Asda suppliers.

Designed to help suppliers learn more about the Asda outlook and to optimise their trading strategy with the retailer, the 2012 event will once again feature an exceptional line up.

Asda Snapshot 

ADDED VALUE: Delegates will receive the very latest copy of our new Asda Snapshot, one of a series of two-slide need-to-know presentations recently added to our online service Retail Analysis. These provide details of key trading priorities, latest innovations and a trading checklist, and have been hailed as ‘groundbreaking’ and ‘invaluable’ by subscribers. You’ll receive yours as soon as your booking is confirmed – so don’t delay, book now!

 

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CONFERENCE BEGINS

07.30

Registration & Refreshments

08.15

Optional Breakfast Briefing: Shopper Trends for 2012

Over breakfast Tim will draw upon recent insights from ShopperVista, IGD's continuous monitor of British shopper sentiment, motivations and future expectations.

 

Tim Maton, Shopper Insight Manager, IGD

IGD logo

09.00

Welcome & Introduction

Nick opens the conference and outlines the themes of the day.

 

Nick Everitt, Director of Retail Insight, IGD

IGD logo

09.05

Industry Outlook

James provides his perspectives on the external environment and what Asda, its shoppers and suppliers can expect for the year ahead.

 

James Walton, Chief Economist, IGD

IGD logo

09.30

The View from the Top

Andy shares his view from the top and plans for the Asda business in 2012.

 

Andy Clarke, President & CEO, Asda

Asda logo

10.10

The Trading Overview

Charles sets out the agenda and objectives for the day and outlines the key trading priorities and opportunities for suppliers.

 

Charles Redfield, Chief Merchandising Officer, Asda

Asda logo

10.25

Refreshment break

10.55

The Marketing Perspective

Rick provides an update on key marketing initiatives, how to innovate with Asda and the role of active selling and colleague engagement.

 

Rick Bendel, International Chief Marketing Officer, Asda

Asda logo

11.35

The Retailing Perspective

Judith will talk through Asda’s strategy from an operations perspective, with focus on Asda’s retail execution and multi channel ambitions.

 

Judith McKenna, Chief Operating Officer, Asda

Asda logo

12.05

The Trading Strategy

Charles shares the key principles to trade successfully with Asda, outlines the trading strategy framework and priorities ahead in 2012.

 

Charles Redfield, Chief Merchandising Officer, Asda

Asda logo

12.40

Networking lunch

Category meeting points will be set up for the following categories:

Grocery, Food & Non-edible
(Hall Q)
- Bakery
- Beers, Wines & Spirits
- Café
- Chilled
- Frozen Foods
- Grocery
- Health & Beauty
- Healthcare: Optical & Pharmacy
- Household
- Local Sourcing/Ethnic & Free-From
- Meat/Fish
- Meal Solutions
- Produce

Home and Leisure
(Hall D)
- Electronics & Photo Technology
- Music/Video/Games
- Toys/Sports/DIY
- Home
- Papershop/Seasonal

Category Priorities for 2012

14.10

 

In this session delegates can choose to attend one of two streams designed for:

  1. Grocery, Food and Non-Edible
  2. Home & Leisure

These sessions will focus on key priorities for 2012, including ranging, new product development and what it takes to win with Asda.

Stream 1. Grocery, Food & Non-Edible

 

Speakers:

  • Ade McKeon, Commercial Director Grocery & BWS
  • Phil Briggs, Commercial Director Non-Edible, Kiosk and Fuel
  • Barry Williams, Commercial Director Meat, Produce and Bakery
  • Karl Martin, Commercial Director Chilled and Frozen
  • Jane Franklin, Commercial Director EDLP and Trading Hub
 

Category presentations (Main Auditorium)

The Commercial Directors from the Asda Fresh, Ambient and Non-Edible grocery areas talk delegates through some of the key plans for 2012, including new ranges, the focus on quality and bringing great value product to the Asda customer day in day out.

Stream 2. Home & Leisure

 

Speakers:

  • Louise Hoste, Commercial Director Home & Seasonal
  • John McDowell, Commercial Director Entertain
 

Category presentations (Queen's Suite)

John and Louise walk delegates through both the Home and Entertain Strategies for 2012 and showcase some of the exciting new products coming down the line.

15.30

Supply Chain and Closing Messages

Charles summarises the day, setting out what successful supply chain execution looks like and outlines his key messages and actions for suppliers.

 

Charles Redfield, Chief Merchandising Officer, Asda

Asda logo

16.00

Conference Close

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It really helped me plan our strategy for the account for the coming year.

Good to get a clear overview of Asda objectives - their
key messages were
very clear.

High turnout of Asda colleagues, and the networking opportunities were very good.

Open and honest communication from Asda to suppliers about their current position in the market as well as their plans for the future.

Enjoyed the day - packed with lots of valuable information.

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2 Sisters Food Group Limited
20th Century Fox Home Entertainment
3M Corporate Headquarters
A G Barr plc
AB World Foods
Accolade Wines Limited
Acdoco Ltd
Adams Foods Limited
Albert Bartlett & Sons (Airdrie) Ltd
All About Food
Allied Bakeries
Alpro UK Ltd
Anglo Beef Processors UK
Ansell UK Ltd
APS Group
Arla Foods UK plc
Baker Bennetts Ltd
Bakkavor Group
Bakkavor Pizza
Bart Spices Ltd
Baxters Food Group
Bayer plc - Consumer Care Division
Beiersdorf UK Ltd
Bernard Matthews
Berry Gardens Ltd
Bespoke Foods Ltd
Bettys & Taylors of Harrogate Ltd
Bic UK Ltd
Bord Bia (Irish Food Board)
Bottle Green Ltd
Bradbury & Son (Buxton) Ltd
Brita Water Filter Systems Ltd
British Pepper & Spice Co Ltd
Britvic Soft Drinks Ltd
Brown Brothers Manufacturing Ltd
Buckingham Foods Ltd
Cafedirect plc
Cargill Meats Europe
Carlisle Support Services
Carlsberg UK Ltd
CeDo Limited
Cereal Partners UK
Challs International Ltd
CHEP UK Ltd
Chilli Marketing Ltd
Chiquita International Services
Chiquita Ltd
CIBA Vision (UK) Ltd
CJ Services (UK) Ltd
Coca-Cola Enterprises Ltd
Coca-Cola Great Britain & Ireland
Comag Magazine Marketing
Connolly Europe Ltd
Coppenrath & Wiese UK Ltd
Cott Beverages Ltd
Coty (UK) Ltd
CPM United Kingdom Ltd
Cranberry Foods
Cricketer Farm
CSM (United Kingdom) Limited
Cumbrian Seafoods Ltd
D&D Wines International
Dailycer Ltd
Dairy Crest Group plc
Dalepak Foods plc
Danone Baby Nutrition
Danone UK Ltd
Dawn Meats Group
Dendron Ltd
Diageo Great Britain Limited
Diageo plc
Dole Fresh UK Ltd
Dr. Oetker (UK) Ltd
Dunbia
E Park and Sons Ltd
Edinburgh Salmon Company
Elizabeth Shaw Ltd
Ella's Kitchen (Brands) Ltd
Emmi UK Ltd
Eurilait Ltd
Euro Food Brands Ltd
European Veterinary Supplies
Faccenda Group Ltd
Fage UK Limited
Fairwinds Limited
Fenmarc Produce Ltd
Ferrero UK Ltd
Fiddes Payne
Finlay Beverages Ltd
Finlay Flowers UK Limited
Finsbury Food Group plc
First Drinks Brands Ltd
First Milk Cheese Company Ltd
First Milk Ltd
For Goodness Shakes
Forza AW Ltd
Fowler Welch Coolchain Ltd
Freiberger UK Ltd
Fresh-Pak Chilled Foods Ltd
Fruit of the Loom Ltd
Fujifilm UK Ltd
Fuller, Smith & Turner plc
Fullers Foods International Plc
Gallaher Ltd
Gemma International
General Mills UK Ltd
Gerber Juice Company Ltd
Ginsters
GlaxoSmithKline Consumer Healthcare UK
GlaxoSmithKline Nutritional Healthcare
GlaxoSmithKline plc
Golden Acre Dairy Foods
Greencore Food to Go
Greencore Frozen Foods
Greencore Grocery
Greencore Group plc
Greencore Minsterley
Greene King Brewing Company Ltd
GS1 UK
H J Heinz Co Ltd
Hall & Woodhouse
Hallmark Cards plc
Haribo Dunhills (Pontefract) Plc
Henkel UK & Ireland Ltd
Herbert Ospelt Anstalt
Hermesetas Sweeteners
Highland Spring Ltd
HTI
Icelandic Group UK Ltd - Coldwater Seafood Division
ICI Paints AkzoNobel
IGD
InBev UK Ltd
Intersnack Ltd
inVentaBrand Ltd
Irish Food Processors Ltd
J Garcia Carrion UK
Jackel International Ltd
Jenclare Brands
Jeyes Limited
John Cotton Group Ltd
John West Foods Ltd
Johnson & Johnson Sales & Logistics Company, LLC
Johnson & Johnson UK Ltd
Johnson & Johnson Vision Care
JTS International Ltd
Kao Brands Europe (UK)
Kavli Ltd
Kellogg Marketing & Sales Co
Kettle Produce Limited

Keyline Brands Ltd
Kimberly-Clark Ltd
Kinnerton Confectionery Ltd
Kodak Ltd
Korbond Industries Ltd
Kraft Foods
Kruger (UK) Ltd
Lactalis McLelland Ltd
Lactalis Nestle
LDH (La Doria) Ltd
Leathams plc
Les Grands Chais de France
Lindt & Sprungli (UK) Ltd
LINPAC Packaging Limited
L'Oreal UK and Ireland
Ludwig Chocolate Ltd
Maccess Ltd
Mackie's Limited
Mars
Mars Food UK Ltd
Mars Petcare UK
Marston's PLC
Mattel UK Ltd
Maxxium UK Ltd
McCain Foods (GB) Ltd
McCormick UK Ltd
McNeil Nutritionals Ltd
McVities Cake Company
Milk Link
Miller Brands (UK) Ltd
Moet Hennessy UK Ltd
Morning Foods Ltd
Moy Park Ltd
Muller Dairy (UK) Ltd
Natures Way Foods Ltd
Nestle UK Ltd
New Ivory
Newell Rubbermaid UK
News International Trading Ltd
Nicco Foods Ltd
Nintendo UK
Noble Foods
Norseland Ltd
Novartis Consumer Health UK Ltd
Oakland International Ltd
Ontex Retail UK Ltd
Organix Brands Ltd
PA Ross Ltd
Pacific World Ltd
Pepsico International Ltd
PepsiCo UK & Ireland
Pernod Ricard
Perrigo
Persan
Per-Scent Fine Fragrances
Petty Wood & Co Ltd
Pfizer Consumer Healthcare
Pfizer Nutrition
Philip Morris (UK) Limited
Philips Consumer Lifestyle
PLB Group Limited
Plum Baby Ltd
Plusfood UK Ltd
PNY Technologies Europe
Polymer Logistics (UK) Ltd
Pork Farms Ltd
Premier Foods Group Plc
Princes Ltd
Principle Healthcare Ltd
Procter & Gamble UK
Propet Ltd
PZ Cussons (UK) Ltd
Q V Foods Ltd
Quorn Foods
QVS Global UK Ltd
R & R Ice Cream Ltd
R H Amar & Co Ltd
R Twining & Co Ltd
Rachel's Organic Dairy
Reckitt Benckiser (UK) Ltd
Reckitt Benckiser Healthcare (UK) Ltd
Red Bull Company Ltd
REL Field Marketing
Renshaw Napier Ltd (Renshaw Division)
Rich Products Ltd
Robert McBride Ltd
Robert Wiseman & Sons Ltd
Roberts Bakery
Rockline Industries Limited
Rowse Honey Ltd
RSS Field Marketing, Sales & Intelligence
S & A Foods Ltd
Sanofi-Aventis
SANYO Sales and Marketing GmbH
SC Johnson Ltd
SCA Hygiene Products UK Ltd
Sco-Fro Group Ltd
Senoble UK Limited
Seven Seas Ltd
SHS Sales & Marketing Ltd
Silvercrest Foods
Smithfield Foods UK Ltd
Smurfit Kappa Group
Sony Pictures Home Entertainment
South Caernarfon Creameries Ltd
Spectrum Brands (UK) Ltd
Spotless UK Limited
Star Brands Ltd
Stateside Foods Ltd
Storck UK Ltd
Streamline Foods Ltd
Suiker Unie
Supreme Imports (Wholesale) Ltd
Symingtons Limited
Tactical Solutions UK Ltd
TATA Global Beverages
Tayto Group
Tetra Pak Ltd
Tetrosyl Ltd
The Daniels Group
The Fabulous Bakin Boys
The Jordans & Ryvita Company
The Wrigley Company Ltd
Thornton & Ross Ltd
Thorntons PLC
Tilda Ltd
Treasury Wine Estates
TSC Foods Limited
Tulip Ltd
Typhoo Tea Limited
UK Greetings Ltd
Ultimate Products Ltd
Unilever UK Limited
Van Dijk Food Ltd
Vandemoortele (UK) Ltd
Veetee Rice Ltd
Vimto Soft Drinks
VION Food UK
Warburtons Ltd
Warner Bros WHV
Waste and Resources Action Programme (WRAP)
Weetabix Ltd
Wells & Young's Brewing Company Ltd
Wessex Foods
Whitworths Group Ltd
Worlds Apart Ltd
Wyke Farms Ltd
Young's Seafood Ltd
Zebra Pen (UK) Ltd

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Venue Details

 
     
 

Harrogate International Centre
Kings Road
Harrogate
Yorkshire
HG1 5LA

Venue map & hotels list

 
 
 

Cancellation Fees

 
     
  Cancellations and name changes to be confirmed in writing
 
Over 30 days notice - Full refund
15-30 days notice - 50% refund
Less than 15 days notice - No refund/transfers
 
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* IGD Members Non-Members Academic Institutions
GBP £ 350 £ 525 N/A
EUR € 420 € 630 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. This event is designed for current or potential suppliers to Asda.
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