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* On the Case Event Date: 01/07/2010 *
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On The Case

Unfortunately this event is no longer taking place.
See the full list of upcoming IGD conferences & events for the grocery industry here.

Your products or the products in your packaging are going off-sale because they are in disguise. Products that are difficult to identify from information on their case don’t make it to the shelf; they languish in the backroom and increase wastage.

"I’m not sure what’s in those cases so I’m going to leave them for now and get on with putting these other cases out on-shelf instead" Store Colleague.

Faced with a difficult to ID case, store colleagues frequently cut their losses and move on to the easier to ID products of some of your competitors.

At this hands-on seminar Asda, Mars, Tesco, Unilever, Sainsbury’s, Kimberly-Clark, SC Johnson and Heinz will share the great results they have achieved using improved labelling, naming and symbols.

The seminar will provide you with a comprehensive business case and clear guidance on the small changes needed to achieve major improvements that go straight to the bottom line.
 
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Get hands on experience of what makes retail ready packaging EasyID and get clear guidelines on what works and what doesn’t work.

Hear what Tesco, Asda and Sainsbury’s are looking for and how Unilever, Mars. Kimberly-Clark, SC Johnson and Heinz have delivered it.

Ask questions and build your understanding of the simple changes that increase availability and sales as well as reduce waste and inventory.

Review learnings and share ideas about how best to commercialise insights and develop truly EasyID retail ready packaging solutions.

Network with other retailers, product suppliers, packaging suppliers and artwork agencies to further strengthen your relationships and identify next steps.
Book Your Place
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CONFERENCE BEGINS

09.30

Tea / Coffee on arrival

10.00

Welcome & Introduction

Event introduction; outputs, activities and inputs.
 

10.15

Total process design and implications on the shelf

As a case travels through the end to end supply chain from supplier to the shelf it is open to all sorts of risks due to misalignment of processes. This team will present these challenges and constraints and identify opportunities to improve in terms of Easy Identification of each product and how suppliers and retailers can join up there process.
 

 

Liz Hulbert, Head of Replenishment Solutions, Tesco

Tesco logo

   

Katie Whitley, On Shelf Availability Manager, Kimberly-Clark

Kimberly-Clark

   

Penny Mackintosh, Retail Execution Manager, H.J.Heinz

Heinz logo

   

Phil Birch, Senior Customer Supply Chain Manager Europe, SC Johnson

SC Johnson logo

   

10.30

Right Case to Right Aisle and Module

- EasyID exercise one warm-up
- Score EasyID and record what made it easy and what made it difficult
 

11.00

Challenges, Implications and Solutions

11.30

Networking and Refreshments Break

11.45

Getting instant recognition

Sainsbury’s has worked with Unilever introduced pilot scheme of colour coding on cases to improve pick accuracy of products, increase recognition of product cases at the back of store during pre sorting. They have seen improvements to availability as well improved shelf replenishment in store.
 

 

Paula Chin, Print & Packaging Manager, Sainsbury's

Sainsbury's logo

   

Juliet Owen, Global Development Technologist, Unilever

Unilever logo

   

12.00

Right Case to Right Shelf Edge Label

- EasyID Exercise Two
- Score EasyID and record what made it easy and what made it difficult
 

12.30

Challenges, Implications and Solutions

13.00

Matching the outer with the shelf edge

Through join collaboration, ASDA and Mars have identified Easy ID opportunities within the Pet Care category. Once your product has got to the right commodity area of the shop floor, the challenge is far from over! If your product is out of stock on the shelf, you are now relying on the shelf filler's skill at matching your outer case ID to the description on the shelf edge label. Taking the feedback direct from retail store visits with ASDA's Operations team, Mars have re-designed pilot product outer case to recover out of stock and maximise sales.
 

 

Adrian Smith, Senior Operations Manager, Asda

Asda logo

   

Paul Nutten, European Activity Management,
Mars Petcare

mARS pETCARE LOGO

   

13.15

Networking Lunch

14.15

Call–to–Action

EasyID exercise three warm-back-up.
 

14.45

EasyID Tools and Guidelines

15.00

Action Planning: Next Steps

Just-do-its, bigger changes and joining in industry initiative.
 

16.00

Close
Book Your Place
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Venue Details:

  
     
 

ASDA Watford Supercentre
Odhams Industrial Estate
Watford
Hertfordshire
WD24 7RT

Venue Map

  
  
 

Cancellation Fees:

  
     
 

Cancellations and name changes to be confirmed in writing

Over 30 days notice

- Full refund

15-30 days notice

- 50% refund

Less than 15 days notice

- No refund/transfers

  
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