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* Tesco Trade Briefing 2010 Event Date: 27/05/2010 *
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Tesco Trade Briefing 2010

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Tesco’s strategy of following the shopper remains more relevant now than ever, and this has helped the business to move into 2010 on the front foot, following strong trading over the key Christmas period. Having increased UK sales by £3.6bn last year, Tesco remains heavily focused on delivering growth, offering significant scale opportunities across its estate.

And with Tesco now seeing signs of wider economic recovery coming through, the retailer is targeting significant growth ahead. Clubcard 2 is attracting new shoppers to Tesco stores, while the proposition is being reinforced in-store as new range initiatives are developed. Add to this an ambitious expansion plan for the UK and a growing international opportunity for suppliers, and the attraction of Tesco as a retailer account grows further.

Yet in a fast changing shopper climate, speed of response is everything and for suppliers, aligning with Tesco’s strategy is key. For current or potential suppliers to Tesco, the 2010 Trade Briefing offers an outstanding opportunity to get up to speed with Tesco’s strategy ahead, and to understand where the growth potential lies for your business.

Led by Richard Brasher and his senior commercial team, the day will provide suppliers with key insight with which they can plan their approach ahead with Tesco. The event will also be an invaluable opportunity to network with the Tesco buying teams and to understand what it takes to win with the UK’s largest retailer. Plus, we have held the price yet again!
 
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Hear from Richard Brasher as he shares his vision for Tesco’s strategy, and get the Commercial Directors’ perspective from Andrew Yaxley and Colin Holmes as they set out Tesco’s plans and guidance ahead on promotions, range, innovation and new product development.

 

Understand the Tesco shopper and how behaviours and habits are changing from Marketing Insight Director Mike O’Donohue, and how Tesco’s marketing strategy is evolving to unlock the power of Clubcard from UK Marketing Director Carolyn Bradley.

 

Learn about the opportunities for growth with Tesco across its multi-format estate from Commercial Director Roger Fogg, and the key opportunities to trade globally with Tesco in a session focusing on the international business from Development & Strategy Director – Asia, Noel Robbins.

 

Network with the key Tesco Directors and senior buyers responsible for your category.

 

Hear from Community & Government Director David North on how Tesco’s fifth pillar of sustainability is evolving and its challenging ambitions for the future.

 
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CONFERENCE BEGINS

08.00

Registration & Refreshments

Registration will continue until 09.35 for delegates not attending the breakfast briefing.

Optional Breakfast Briefing

08.30

Operations Development

Operations Development works closely with its retail colleagues and suppliers to explore improvements to ways of working, today and for the future. Simon will brief suppliers on recent changes to processes in both the supply chain and stores operations, as well as looking ahead.

 

Simon Belsham, Operations Development Director, Tesco

Tesco logo

Session 1: Growing your business with Tesco

09.35

Welcome & Introduction

Steve will open the session and outline the themes of the day.

 

Steve Barnes, Business Director, IGD

IGD logo

09.40

Market Overview and Economic Outlook

James will provide an update on the UK economy and IGD’s perspectives on what the future holds and the implications for both Tesco and its supply base.

 

James Walton, Chief Economist, IGD

IGD logo 

10.00

Opening Address: Tesco’s Strategy for Growth

Richard will open the event by setting out his vision for Tesco’s strategy and what this means for suppliers and their relationship with Tesco. With operations in 13 markets and involvement across a range of food, non-food and financial services activities, this session will consider how Tesco is evolving and adapting in the current market, its outlook ahead, and how suppliers can help on this journey.

 

Richard Brasher, Commercial & Marketing Director, Tesco

Tesco logo

10.25

The Tesco Shopper – What Really Matters to Them, Today and Tomorrow

Tesco’s ability to understand and to follow its shoppers has been pivotal to its success over recent years. Mike will review how shoppers’ behaviours and habits are changing and what this means for Tesco and its suppliers.

 

Mike O’Donohue, Marketing Insight Director, Tesco

Tesco logo

10.55

Refreshment Break

Session 2: The Commercial and Marketing Agenda

11.35

Marketing and the Power of Loyalty

With the power of insight generated from over 16 million weekly baskets, Clubcard remains the world’s most powerful customer database. Carolyn will discuss the Power of Loyalty and how Tesco’s marketing strategy is evolving around this. This session will explore how Tesco uses this information, invests in loyalty and how suppliers can optimise it to drive their business with Tesco.

 

Carolyn Bradley, Marketing Director, Tesco

Tesco logo 

11.55

Promotions – Friend or Foe?

Andrew will review the impact and effect that promotional activity is having on the Customer. Within this session Andrew will review the learnings of how promotions influence customers and the long term impact they can have on a category. He will also look to the future and describe where Tesco is going with its promotional strategy and the benefits it will deliver to its Customers.

 

Andrew Yaxley, Commercial Director, Tesco

Tesco logo 

12.20

The Quality Agenda

Colin will outline how Tesco’s commitment to Quality is evolving and where its priorities should lie. He will discuss range, innovation, New Product Development and code life and what this means for suppliers.

 

Colin Holmes, Commercial Director, Tesco

Tesco logo

12.45

Networking Lunch

Delegates will be able to network with Tesco Directors and senior buyers over lunch. Clear meeting points will be set up for the following specific categories:
 

  • Bakery
  • BWS
  • Dairy
  • Fresh
  • Frozen
  • Grocery 1
  • Grocery 2
  • Hardlines / Non-Food
  • Household
  • Health & Beauty
  • Impulse
  • Produce
 

Session 3: Understanding Tesco Better

14.10

The Role of the Format - from Express to Extra

The Tesco business continues to adapt and evolve in response to the changing needs and expectations of its customers, and the Tesco Multi-Format model is changing with them. Roger will outline the scale, structures, ranging opportunities and ways of working with the differing format models.

 

Roger Fogg, Commercial Director, Tesco

Tesco logo

14.35

International Tesco

Noel will update delegates on the scale and impact of Tesco internationally, highlighting the key opportunities for suppliers to trade globally.

 

Noel Robbins, Development & Strategy Director – Asia

Tesco logo

15.00

Sustainability and the Customer

Sustainability remains a core part of the Tesco agenda, not least its aim to become a zero-carbon business by 2050. Community and Government Director David North will set out the changes Tesco has put in place and its challenging ambitions for the future.

 

David North, Community and Government Director, Tesco

Tesco logo

15.25

Supplier Values Awards

 

Richard Brasher, Commercial & Marketing Director, Tesco

Tesco logo

15.50

The Vision Ahead

Summarising the key themes of the day and the key takeaways for suppliers.

 

Richard Brasher, Commercial & Marketing Director, Tesco

Tesco logo

16.00

Conference Close
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A rare opportunity to the meet Trading Directors
 

The Tesco insight allowed me to target my proposition in a more focused manner

As expected, the day provided an excellent insight into Tesco's strategies, visions and plans for this year and how I can tailor my plans to aim to achieve a Win Win with my buyer

Insight into the impact of the recession and Tesco's response going forward has enabled me to put in place some internal actions for our business

Interesting to hear Tesco's commitment to facilitate suppliers who are committed to category growth initiatives irrespective of their company size
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* IGD Members Non-Members Academic Institutions
GBP £ 300 £ 450 N/A
EUR € 450 € 675 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & sandwich lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
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