Integrated Category & Consumer Marketing – The trends, challenges, and opportunities

With the growth of Category Marketing and the opportunity of blending external advertising and events with in-store activities, manufacturers are increasingly wrestling with the challenge of balancing their above the line and below the line expenditures to produce optimal results. Major events such as the London Olympics in 2012 represent an exceptional Consumer Marketing opportunity, but a planning and execution challenge of equal magnitude. How are suppliers responding; what exceptional factors need to be considered; and what new formats of Integrated Marketing can we expect to see in the future?
 

Speakers:

	Bill Gilmour Industry General Manager, Consumer Products, IBM Bill Gilmour is IBM's Industry General Manager responsible for managing IBM's business and strategic initiatives with the consumer products and wholesale industry. Bill's background is in consultancy where he focused on strategy and performance improvement and the related systems support in the retail, consumer products and wholesale industries including strategy development, business transformation, customer relationship management, supply chain management and the development of systems strategies to support business improvement opportunities. He has worked for some of the world's largest companies in Europe, North America and Asia.
	Gary Adams Director Product Marketing, CAS Gary Adams is a Director of Product Marketing CAS and is responsible for the development of the company’s long term product strategy and roadmap for the CAS Trade Promotion Management and Trade Promotion Optimization solutions. In additional he is responsible for product and competitive positioning, including analyst relations. Prior to CAS, Gary served as Sr. Director, Consumer Goods Industry Business Unit at SAP with focus on Integrated Sales and Marketing solutions and analytics. Including his 9 years at SAP, Gary has worked in the Consumer Products industry for over 33 years in both the business, as well as the solution support fields – all focused on Sales and Marketing business needs and deliverables.

For further information on this breakfast seminar please email mary.mcgrath@igd.com
 

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