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IGD Breakfast Briefings
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* Sainsbury's Trade Briefing 2010 Event Date: 16/03/2010 *
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Sainsbury's Trade Briefing 2010

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Five years of consecutive like-for-like sales growth...accelerated space growth plans...a brand leveraged on heritage and everyday shopper needs...However you look at it, Sainsbury's has adapted and flexed its approach in line with the challenging trading conditions, drawing on its value and values positioning, to secure trading success.

And with expansive plans for the future, focused on convenience estate development and accelerating online capabilities both in food and non-food, support from its supplier base will be critical to the Sainsbury's future success. That's where you come in.

In what will be Sainsbury's first and biggest supplier communication event of 2010, Sainsbury's Trade Briefing 2010 will give both grocery and non-food suppliers the opportunity to learn how they can work even more closely with the retailer in the year ahead.

The impressive line up includes 12 senior Sainsbury’s speakers, including:

  • Justin King, Chief Executive
  • Roger Burnley, Retail & Logistics Director
  • Gwyn Burr, Customer Director
  • Mike Coupe, Trading Director
  • Luke Jensen, Managing Director Non-Food
  • Judith Batchelar, Director of Sainsbury's Brand
  • Helen Buck, Business Unit Director Grocery
  • Tim Goalen, Director of Supply Chain Operations
  • Nicola Heaslip, Head of Convenience Trading & Marketing
  • Tanya Lawler, Director of Direct Channels
  • Andrew Mann, Director of Insight & Loyalty
  • Simon Twigger, Business Unit Director Fresh & Frozen Foods

You will also have the opportunity to hear about the priorities for your categories through a series of category networking points at lunch, with Sainsbury's trading teams on-hand to discuss their priorities for the year ahead.

For both new and existing suppliers, this is an unmissable event in what will be Sainsbury's first and biggest supplier communication event of 2010. With prices held yet again, this event represents fantastic value for money. Don't miss out, book your places today!
 
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Hear what the senior Sainsbury's team expect from their suppliers in 2010

Justin King and five other Operating Board members will lead an impressive line-up of speakers, setting out their perspectives for the year ahead.
 

Understand how you can get behind Sainsbury's future growth plans

Tanya Lawler and Luke Jensen will highlight the strategies in place to grow Sainsbury's online and non-food operations respectively, and how these fit into Sainsbury's longer term plans.
 

Get up to speed with the trading team's strategic priorities for the year ahead

Hear from Mike Coupe, Judith Batchelar, Helen Buck and Simon Twigger as they outline the key trading priorities for 2010.
 

Network with the Sainsbury's trading teams to bolster your trading relationships

There will be an opportunity to network with the Sainsbury’s Trading teams over lunch. Clear meeting points will be set up for the following categories:

Fresh & Frozen Foods
- Dairy
- Bakery
- Meat, Fish & Poultry
- Produce
- Meal Solutions
- Frozen Foods
- Food Services
 

Grocery
- Impulse
- Canned & Packaged
- Health, Beauty & Pharmacy
- Household & Petcare
- Beers, Wines & Spirits
- Petrol & Kiosk

Non Foods
- Home & Lifestyle
- Clothing
 

Gain the latest perspectives on the trading environment from IGD

Learn from IGD how the market is likely to evolve in the year ahead, and the challenges and opportunities it will create for Sainsbury's and its suppliers.
 
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  CONFERENCE BEGINS

07.30

Registration & Refreshments

Registration will continue until 9.15 for delegates not attending the breakfast seminars.
 

  PRACTICAL BREAKFAST SESSIONS

08.15

Real Time Supply Chain: What Does This Mean for You?

The implementation of Real Time Supply Chain will fundamentally change how Sainsbury’s can work with their suppliers. Tim will provide an update on the project, what it has delivered to date and how suppliers can fully realise the benefit that Sainsbury’s real time capability provides.

 

Tim Goalen, Director of Supply Chain Operations, Sainsbury’s

Sainsbury's logo

08.40

Leveraging the Value of Nectar Data

Nectar card data provides unique insight into the spending patterns of the Sainsbury’s shopper. Andrew will outline how suppliers can use this data more effectively to tailor their propositions, drive loyalty and target their promotional investment.

 

Andrew Mann, Director of Insight & Loyalty, Sainsbury’s

Sainsbury's logo

  SESSION 1: SAINSBURY'S IN CONTEXT

09.15

Welcome & Introduction

Steve will open the session and outline the themes of the day.

 

Steve Barnes, Business Director, IGD

IGD logo

09.20

Opening Address and Q&A

Since his appointment in 2004, Justin King has overseen the recovery and sustained growth of the business. With a clearly established platform of continued space growth, channel development and investment in product ranges, Justin will update on progress against each of these initiatives and the opportunities for suppliers going forward.

Delegates will also have the opportunity to put their questions direct to Justin in a Q&A session.

 

Justin King, Chief Executive, Sainsbury’s

Sainsbury's logo 

10.00

The Economic Perspective

James will provide an update on the UK economy and IGD’s perspectives on what the future holds, before highlighting the implications for Sainsbury’s and its supply base.

 

James Walton, Chief Economist, IGD

IGD logo

10.20

The Changing Sainsbury’s Shopper

Gwyn will unveil Sainsbury’s latest insight on how purchasing habits are evolving in the current market, how Sainsbury’s is responding and what the implications are for the supplier base.

 

Gwyn Burr, Customer Director, Sainsbury’s

Sainsbury's logo

10.40

The Sainsbury’s Shopper

Ed will discuss the characteristics of the Sainsbury’s shoppers and their changing priorities in today’s trading environment before considering how Sainsbury’s is responding and the implications ahead.

 

Ed Garner, Communications Director,
kantar Worldpanel

Kantar Worldpanel logo

11.00

Refreshment Break

  SESSION 2: TRADING WITH SAINSBURY’S

11.40

The Commercial Agenda

Mike will set out the commercial agenda for Sainsbury’s during 2010 and beyond. What are the priorities for the trading teams, what are the key requirements from suppliers and opportunities for growth?

 

Mike Coupe, Trading Director, Sainsbury’s

Sainsbury's logo 

12.00

The Store Operations and Logistics Perspective

Roger will share the key initiatives for 2010 across both store operations and logistics, as Sainsbury’s seeks to further improve the efficiency of its operations and drive on-shelf availability. What are the key messages for suppliers and what does this mean for their interaction with the Sainsbury’s commercial teams?

 

Roger Burnley, Retail & Logistics Director, Sainsbury’s

Sainsbury's logo

12.20

Discussion Point: Winning with Sainsbury’s on Food

During this Q&A session, the food Business Unit Directors, Helen and Simon will discuss their future plans and where the opportunities exist for suppliers to drive further engagement with Sainsbury’s. Key topics covered will include:

  • What does best practice supplier engagement look like?
  • Plans for NPD in 2010
  • Understanding the trading opportunities and challenges in the year ahead
 

Helen Buck, Business Unit Director, Grocery, Sainsbury’s

Sainsbury's logo

   

Simon Twigger, Business Unit Director, Fresh & Frozen Foods

Sainsbury's logo

12.50

Working with Suppliers to Drive Step Change

Never before have the challenges facing the grocery industry seemed so complex, with issues ranging from environmental concerns to health and nutrition initiatives. In this session, Judith will examine how some of these important challenges are being overcome through a close and collaborative relationship with suppliers.

 

Judith Batchelar, Director of Brand, Sainsbury’s

Sainsbury's logo

   

Peter Hall, Director, HE Hall & Son Ltd

HE Hall & Son Ltd logo 

   

Elliot Mantle, Commercial Director,
Mack Multiples

Mack Multiples logo 

13.20

Networking Lunch

An opportunity to network with the Sainsbury’s Trading teams over lunch. Clear meeting points will be set up for the following categories.
 

Fresh & Frozen Foods
- Dairy
- Bakery
- Meat, Fish & Poultry
- Produce
- Meal Solutions
- Frozen Foods
- Food Services

Grocery
- Impulse
- Canned & Packaged
- Health, Beauty & Pharmacy
- Household & Petcare
- Beers, Wines & Spirits
- Petrol & Kiosk

Non Foods
- Home & Lifestyle
- Clothing

 

  SESSION 3: NEW OPPORTUNITIES FOR GROWTH WITH SAINSBURY'S

14.30

Driving the Non-Food Agenda

Luke will share how Sainsbury’s is driving market-beating growth in Non-Food and what categories it is focusing on. He will explain the retailer's sourcing strategy and what Sainsbury's expect from its Non-Food supplier base.

 

Luke Jensen, Managing Director, Non-Food, Sainsbury’s

Sainsbury's logo

14.50

Gearing up for Growth in Convenience

Growing the convenience estate is a key part of Sainsbury’s plans going forward. Nicola will detail both the opportunities and challenges of suppliers as it develops unique ranging requirements across its different shopper-mission focused convenience formats.

 

Nicola Heaslip, Head of Convenience Trading & Marketing, Sainsbury’s

Sainsbury's logo

15.10

The Online Opportunity

With online now generating sales in excess of £500m a year for Sainsbury’s, Tanya will outline how suppliers can capitalise on the growth opportunities through adopting a dedicated approach to this channel.

 

Tanya Lawler, Director of Direct Channels, Sainsbury’s

Sainsbury's logo

15.30

Closing Thoughts & Q&A

Mike will wrap up the day, pulling out the key messages for suppliers from the day and highlighting the challenges, priorities and opportunities over the next 12 months.

Delegates will also be able to put their questions to Mike in a Q&A session.

 

Mike Coupe, Trading Director, Sainsbury’s

Sainsbury's logo

15.50

Food & Wine Matching

Delegates are invited to sample some of Sainsbury’s new food and wine ranges, and to take up the challenge to match the appropriate wine and food accompaniment.
 

16.50

Conference Close
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Learning the direction of the company strategy, and target growth for 2011, helps me to structure and develop a joint business plan with both my buyers

Using different areas for different categories for the breaks and lunch was great - made it much easier to network with relevant people
 

It's great to hear how Sainsbury's wishes its suppliers to approach new and innovative thinking and how best we can work with Sainsbury's to drive future growth and profit for both parties

Justin King is always brilliant and there is a real confident air about Sainsbury's now
 
 

I got a real insight into the direction JS is taking, their key priorities for the coming year and where the opportunities lie
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Venue Details

  
     
 

Novotel London West
1 Shortlands
London
W6 8DR

Venue map & hotels list

  
  
 

Cancellation Fees

  
     
 

Cancellations and name changes to be confirmed in writing

Over 30 days notice

- Full refund

15-30 days notice

- 50% refund

Less than 15 days notice

- No refund/transfers

  
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* IGD Members Non-Members Academic Institutions
GBP £ 300 £ 450 N/A
EUR € 450 € 675 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & sandwich lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
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