This conference has now taken place. See the full list of upcoming IGD conferences & events for the grocery industry here.
Following a highly successful 2009, Asda has built a strong platform from which to drive further growth in 2010.
Saving everyone money every day is a philosophy that has been serving Asda to good effect, supporting impressive value for money credentials. The product offer has also continued to evolve, helping to stretch Asda’s core customer base, attracting growing numbers of more affluent shoppers.
Growth is also being supported by a strong programme of new store development, a new look asda.com operation, and the roll-out of the Asda Direct model.
Asda is keen to build on its recent success through working more closely than ever with its supplier base, and aligning with Asda is essential.
IGD’s Asda Trade Briefing 2010 is designed to tell suppliers what they need to know to trade successfully with Asda in the year ahead. Close to 900 delegates and more than 400 Asda colleagues made the 2009 event the biggest yet, and the 2010 event promises to be even bigger, with an outstanding line-up of speakers. Plus, there's the opportunity to hear about the priorities in your category through 20 category networking points.
This is an unmissable event for suppliers seeking profitable growth with Asda as the senior team set out the corporate, marketing and trading priorities for the year ahead.
Book now as the event is likely to sell out.
Hear direct from the senior Asda team, with Andy Bond, Darren Blackhurst, Rick Bendel and Andy Clarke leading an outstanding line-up.
Understand the trading priorities for Asda for the year ahead and how the Agenda for Trading is being applied across both Food and Home & Leisure.
Gain the latest perspectives on the economy from IGD and learn how Asda will evolve in response.
Let IGD and Kantar Worldpanel bring you up to speed with market evolution, and hear direct from Asda about how it is tackling the challenges and opportunities this brings.
Network with key Asda colleagues, with clear networking stations across the following 20 categories:
Bakery
BWS
Café
Chilled
Electronics & Photo Technology
Ethnic & Free From
Fish
Frozen Foods
Grocery
Health & Beauty
Healthcare - Optical & Pharmacy
Home
Household
Local
Meal Solutions
Meat
MVG (Music / Video / Games)
Papershop / Seasonal
Produce
TSD (Toys / Sports / DIY)
With prices held yet again, this event represents fantastic value for money. Don’t miss out, book your places today!
Conference begins
08.00
Registration & Refreshments
SESSION 1: LOOKING FORWARD
09.00
Welcome & Introduction
Steve will open the briefing and outline the themes of the day.
Steve Barnes, Business Director, IGD
09.05
Industry Outlook
James will update on the fast changing economic landscape; how are the key metrics evolving and what is the impact of this on the grocery sector?
James Walton, Chief Economist, IGD
09.25
The Asda Shopper & Market Perspectives
Ed will provide an update on the Asda shopper with the latest data from Kantar Worldpanel, as well as elaborating on key shopper trends as we head into 2010.
Ed Garner, Communications Director, kantar Worldpanel
SESSION 2: THE VIEW FROM THE TOP
09.45
The View From The Top
Andy will provide an update on progress from across the Asda business. How is the business performing and what are the key business goals for 2010?
Andy Bond, President & CEO, Asda
10.20
Refreshment Break
11.05
Delivering What The Asda Shopper Wants
Rick will update on how Asda's shoppers are changing and will expand on the retailer’s key strategies to engage with its shoppers as well as the opportunities for suppliers. In his new extended role, Rick will also discuss the key initiatives being implemented across Walmart’'s International business and will show how best practice is being shared.
Rick Bendel, International Chief Marketing Officer, Asda
11.50
Delivering In-Store
Driving greater efficiencies in the supply chain has never been so important. Andy will outline the next steps that Asda wants to take with its suppliers over the next 12 months, and will discuss the implications of this for ranging, merchandising and promotions.
Andy Clarke, Chief Operating Officer, Asda
12.15
Introduction To Trading: How To Grow With Asda
Darren will reflect on how the shape of the trading agenda has evolved and how suppliers should position themselves for success with Asda in 2010.
Darren Blackhurst, Chief Merchandising Officer, Asda
13.00
Networking Lunch
Clear networking points will be set up to enable delegates to meet Asda buyers who will be available over lunch. These will be set up for the following categories:
Bakery
BWS
Café
Chilled
Electronics & Photo Technology
Ethnic & Free From
Fish
Frozen Foods
Grocery
Health & Beauty
Healthcare - Optical & Pharmacy
Home
Household
Local
Meal Solutions
Meat
MVG (Music / Video / Games)
Papershop / Seasonal
Produce
TSD (Toys / Sports / DIY)
SESSION 3: UNDERSTANDING THE ASDA AGENDA FOR TRADING & PRIORITIES FOR 2010
The Asda Agenda for Trading provides a consistent platform and common principles across both Food and Home & Leisure, enabling Asda to better serve its customers.
In this unique session for 2010, the Commercial Directors for both Food and Home & Leisure will share the key trading priorities and messages for suppliers, as well as discussing what this means at a category level.
14.15
Commercial Priorities For 2010
For the afternoon session, delegates will split into two streams. Stream 1 will cover Food, Household, Health & Beauty and Pharmacy & Optical, while Stream 2 will cover Home & Leisure. Key themes include:
How Asda's principles of 'Famous For…' and 'Getting the Offer Right' (GOR) are enhancing the offer for customers across both Food and Home & Leisure.
What the 'We Sell For Less' (WS4L) element of the Agenda means for suppliers and what the key priorities are for 2010 including growing Digital opportunities.
How Asda is working closely with the supply base to drive volume and improve operational profitability. The growing importance of global sourcing to the business will also be addressed.
Stream 1: The Agenda for Trading - Food
Speakers will include:
Emma Fox Commercial Director Frozen, BWS & Grocery
Phil Briggs Commercial Director Household, Health & Beauty, Optical & Pharmacy
Nick Scrase Commercial Director Fresh Food
Fiona Mannion Commercial Director Asda Brand
Stream 2: The Agenda for Trading - Home & Leisure
Speakers will include:
Mike Logue Commercial Director Leisure
David Miles Commercial Director Home & Seasonal
Jon Wragg Commercial Director
16.00
Conference Close
The content was exceptional and I will ensure that Henkel attend this each year. Karen Wigglesworth, Sales Manager, Grocery & Retail, Henkel Ltd
The passion and consistency in the messages from the speakers was both insightful and reassuring. Alison Scott, Business Account Manager, McVitie's Cake Company, United Biscuits
Useful to get a further insight into Asda's vision and the passion behind it. Another great IGD event. Thanks very much! Abbi Buszard, National Account Manager, Cadbury UK
Thought the conference was the best I've been to in years. Jo Richardson, Account Manager, Fresh-pak Chilled Foods
Venue Details
Harrogate International Centre Kings Road Harrogate Yorkshire HG1 5LA
Cancellations and name changes to be confirmed in writing
Over 30 days notice
- Full refund
15-30 days notice
- 50% refund
Less than 15 days notice
- No refund/transfers
The IGD registration desk will be open the evening prior to the Asda Trade Briefing from 5pm to 6pm on 10th February. Registration will take place in Hall D at the Harrogate International Centre and once you have registered you will not need to re-register on the morning of 11th.
IGD Members
Non-Members
Academic Institutions
GBP
£ 300
£ 450
N/A
EUR
€ 450
€ 675
N/A
Additional Information:
Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & sandwich lunch. Fee also includes delegate pack and electronic version of all slides. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
Identify and assess the key trends, opportunities and challenges that will shape the trading environment in 2010 and beyond with IGD's new '10 for 2010' research.
