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An increasing desire for greater awareness of the origins and traceability of the food and drink we buy has resulted in consumers purchasing more local and regional produce, and this offers retailers and foodservice operators a unique opportunity.
In an effort to add even more value to a visit to the main event in the UK’s 2006 food and drink calendar, Food and Drink Expo, Food from Britain (FFB) commissioned IGD to carry out updated research into the local food opportunities available to retailers and foodservice operators.
Commissioned by FFB as part of its Defra-funded regional food and drink programme, Retail and Foodservice Opportunities for Local Food looks to determine consumer perceptions of local food, where they like to buy it and why they buy it. Asking some of the same questions as shown in the 2005 report enables us to establish how local food has moved on in the mind of the consumer.
We hope that this research will inform and educate retailers in:
- What consumers are seeking
- How they can go about addressing the issues that currently restrict the purchase of locally sourced products
- How multiples, convenience stores, independent retailers and foodservice operators can make the most of the opportunity that this unwavering consumer demand offers.
As an example of some of the work that is already being done, the guide also includes case studies from 3663 and ASDA outlining their current approach to local sourcing.
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