robot
*
Articles
Factsheets
Free Research
*
*
* Free Research *
*
Download your FREE copies now Download your FREE copies now Download your FREE copies now
*
* Getting the Right Mix
Getting the Right Mix New
*
The food & grocery industry is facing a series of economic, environmental and social challenges. In this free download, we discuss how to solve these new challenges and how getting the right mix of skills and motivation in our people is so important.
*
* Voluntary guidelines on communicating portion size to consumers
Voluntary guidelines on communicating portion size to consumers
*
A free report for food businesses providing voluntary guidelines on how to correctly communicate portion size to consumers on packaging and labelling. Includes a review of portion size information currently provided on food labels and research on consumer attitudes to portion size information.
*
* After The Storm
After The Storm
*
What will life for the food & grocery industry be like beyond the recession? See IGD's vision for the post-recession industry with this free download. Includes insight on shopper trends, customer engagement and how the industry is planning for the future.
*
* Portion size: Understanding the consumer perspective
Portion size: Understanding the consumer perspective
*
Understand consumer attitudes to portion size information on food and drink products with this free research. Ideal for those working in nutrition, product design or marketing, it examines how consumers determine portion sizes, and their attitudes to portion size information on food and drink products.
*
* Genetically Modified Foods
Genetically Modified Foods
*
With concerns about food security bringing GM back into the headlines in early 2008, what do consumers think? This free document is the result of extensive IGD research, and provides a practical and impartial view of consumer awareness, knowledge and attitudes to GM foods.
*
* Shopping Choices: Attraction or Distraction?
Shopping Choices: Attraction or Distraction?
*
What do shoppers think about the nutritional, environmental and ethical information displayed on food packaging? Does it help influence product choice? This free guide looks at consumer attitudes to food and product information, investigates the challenges of increasing information whilst reducing packaging, and presents ideas for the future.
*
* Ethical Shoppers: Keen to be Green
Ethical Shoppers: Keen to be Green
*
How important are supermarket's green initiatives to UK shoppers? Are they willing to pay extra for ethically sourced or sustainable goods? And what opportunities does this present to your business? Find out with this IGD free presentation revealing consumer opinions on the growth of ethical issues.
*
* The Teenage Diet - Now and in the Future
The Teenage Diet - Now and in the Future
*
Understanding the behaviour and attitudes of teens with regards today’s market is vital to develop the food offer tomorrow. This free research looks at the eating habits of today's teenagers, their views on nutrition & healthy diets, and how they influence store choice and purchasing decisions.
*
* Winning the Mature Vote
Winning the Mature Vote
*
A free report from IGD revealing the shopping habits of elderly and mature consumers. Covers product & store choice, food consumption, attitudes to value, convenience shopping and much more. Download your copy today.
*
* Future Vision - New ways to add value for shoppers
Future Vision - New ways to add value for shoppers
*
Most people find grocery shopping a chore. This free research investigates what consumers like and dislike about shopping trips, reveals attitudes to meal occasions and food consumption, and examines what the industry can do to add value to the shopping experience.
*
* Tomorrow’s Shopping World
Tomorrow’s Shopping World
*
How will people shop in the future? This free IGD guide explores shoppers' attitudes to shopping and technology. Key areas investigated include views on technology in modern life, multi-channel shopping, the importance of brand choice and attitudes to staff involvement in the shopping experience. Download your free copy today.
*
*
* * *
*
*
Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd
*
* Learn more about our Industry Programmes > *
*
*
* New IGD research *
New IGD research - Online Shopping 2009
* Find out how online grocery shopping behaviour and motivations are changing, and the drivers and barriers to the future growth of online shopping with IGD's Online Shopping research. *
* Find out more > *
*
*
* Need consumer research? *
* By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. *
* Find out more > *
*
*