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The food industry faces a growing challenge as it aims to be both comprehensive and transparent in the information it provides to consumers. Yet, on the other hand, some shoppers are saying that they feel bombarded with information, and sometimes find it a struggle to take it all in.
Ethical and environmental issues are high on the agenda for the industry and for shoppers alike. While shoppers would like to see the industry improve performance in areas such as supporting British producers and reducing packaging, they are increasingly aware of the wider consequences of their purchasing decisions and recognising that they too can make a difference.
Shoppers have indicated that they would most like to get nutritional, environmental and ethical information on the front of - or back of pack; yet at the same time they want to see packaging reduced. Providing all the information that shoppers require in an easy accessible place while providing environmentally friendly packaging will be one key challenge for the food industry in the future.
Alternative solutions that provide the information needed while reducing the pressures on increasing packaging, need to be considered. Technology may well have a part to play both in-store and at home.
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