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* Consumers & shoppers *
Consumers & shoppers
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The food and grocery industry is shaped by the needs and concerns of the consumers it serves.

Consumer research underpins everything we do at IGD. Our ability to get to the heart of shoppers' attitudes enables us to offer invaluable research and strategic insight across our industry.

Our consumer research specialists provide research - some of which is free to access - thought-provoking articles and comment. Many of our members choose to work with us on commissioned research projects covering a range of business priorities from brand awareness to product testing.
 

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* IGD's Shopper Trends 2010 report will help you keep up-to-date with your shoppers’ needs, monitor changing attitudes and identify opportunities. *
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* Find out how the internet is changing food & grocery retailing and marketing, now and in the future with IGD's new research into online grocery shopping. *
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* Find out how to identify shoppers, influence purchase decisions and drive growth at IGD's two-day event on 7th & 8th September. *
* Find out more
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Latest articles from our experts Latest articles from our experts Latest articles from our experts
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* Local branding goes global
Local branding goes global 11 March 2010
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Businesses across the world are looking to how European producers of local and regional foods are branding their products, and how consumers are reacting. Peter Whitehead takes a look at the issue and some of the help available for producers undertaking research. 
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* The nation's changing cooking habits
The nation's changing cooking habits 11 March 2010
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IGD's shopper research reveals a change in people's behaviours when it comes to cooking meals. Michael Freedman looks at what's happening and what it means for food businesses.
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* Local food gains ground with shoppers
Local food gains ground with shoppers 11 February 2010
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IGD’s latest shopper research, Shopper Trends 2010, reveals that nearly a third (30%) of shoppers claim to be specifically purchasing locally produced food. Tim Maton looks at the reasons why and what opportunities this presents retailers and manufacturers.
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* More from our experts
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Latest IGD Consumer research Latest IGD Consumer research Latest IGD Consumer research
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Shopper Trends 2010
Shopper Trends 2010 New
IGD's annual monitor of key trends affecting food and grocery shopping in the year ahead
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Online Shopping 2009
Online Shopping 2009
Exploring how the internet is changing food & grocery retailing and marketing, now and in the future
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Shoppers in 2012: Is your business ready for them?
Shoppers in 2012: Is your business ready for them?
Helping you align your strategy to the future needs of shoppers
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Promotions and Customer Loyalty
Promotions and Customer Loyalty
Tracking shopper attitudes and behaviours towards promotions and assessing the impact on loyalty
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* See the full list here
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Free Best Practice Guides Free Best Practice Guides Free Best Practice Guides
Download your free copies
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Voluntary guidelines on communicating portion size to consumers
Voluntary guidelines on communicating portion size to consumers New
A free report for food businesses providing voluntary guidelines on communicating portion size to consumers
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After The Storm
After The Storm New
IGD's vision of food and grocery post-recession
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Portion size: Understanding the consumer perspective
Portion size: Understanding the consumer perspective
A free report examining consumer attitudes to portion size information on food and drink products
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Genetically Modified Foods
Genetically Modified Foods
Understand consumer awareness, knowledge and attitudes to GM foods
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* See the full list here
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Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* Need consumer research? *
* By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. *
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