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* Consumers & shoppers *
Consumers & shoppers
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The food and grocery industry is shaped by the needs and concerns of the consumers it serves.

A global recession has clearly had an impact on consumer behaviour - shoppers are scrutinising every penny they spend, ensuring they get best value for money but at the same time not abandoning their ethics and moral beliefs. They are interested in local foods, have mixed opinions about genetically modified (GM) food, and they have maintained a reasonably high level of trust in the industry - two-thirds of shoppers have a high or medium level of trust in food and grocery companies.

Consumer research underpins everything we do at IGD. Our ability to get to the heart of shoppers' attitudes enables us to offer invaluable research and strategic insight across our industry. In this section you’ll find factsheets and articles about shoppers and consumers.

Many of our members choose to work with us on commissioned research projects covering a range of business priorities from brand awareness to product testing.
 

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* IGD's Ben Miller looks at some of the current attitudes and trends that we've identified from talking to British grocery shoppers. *
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* While value has been a constant undercurrent in recent years, ethical and environmental sustainability themes also resonate with European shoppers. *
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* How much do UK consumers spend on food and vegetables? This new factsheet shows the latest trends in fruit & vegetable expenditure. *
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Latest articles from our experts Latest articles from our experts Latest articles from our experts
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* Shoppers' number one priority
Shoppers' number one priority 12 January 2012
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Michael Freedman looks at what shoppers' chief considerations are when deciding what to buy - including the number one influencing factor - and how the canniest are looking to beat the system.
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* Shoppers: The 'Jamie Oliver' generation
Shoppers: The 'Jamie Oliver' generation 14 December 2011
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Shoppers under the age of thirty five are the children of the foodie revolution. Read this article to find out why they are planning meals, cooking from scratch and focus on premium quality and ethics when food shopping.
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* Waste not want not
Waste not want not 24 November 2011
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Reducing food waste hits something of a sweet spot for shoppers, as it helps them save money while maintaining quality and satisfying some of their ethical concerns, writes Tim Maton.
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* More from our experts
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Free Best Practice Guides Free Best Practice Guides Free Best Practice Guides
Download your free copies
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The role of energy density in helping consumers make healthy choices
The role of energy density in helping consumers make healthy choices New
A free guide for food businesses providing information to consumers about sugars
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Building on Success
Building on Success
IGD's guide to finding tomorrow today.
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Sugars: Improving information and messages to consumers
Sugars: Improving information and messages to consumers
A free guide for food businesses providing information to consumers about sugars
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Best practice guide to communicating to consumers about a healthy balanced diet
Best practice guide to communicating to consumers about a healthy balanced diet
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* See the full list here
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Latest consumer factsheets Latest consumer factsheets Latest consumer factsheets
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In-Store Promotions
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Local Food Updated
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Online Grocery Shopping Updated
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Shopper research for Fairtrade Fortnight
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Fruit and Vegetable Purchasing
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Population Trends
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* See full list
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Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* ShopperVista *
Find out more
* ShopperVista is IGD’s new online Shopper Insight subscription service...a complete monthly analysis of grocery shopper sentiment. *
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