New market entry

Client:

European retailer

Brief:

We were asked to provide market intelligence on a South European market to assist with our client’s market entry strategy.

Solution:

We carried out an in-depth market assessment on behalf of our client based on a programme of store visits, interviews and desk research. We then fed back our findings to the management board with our recommendations on the key areas to consider prior to market entry.

Outcome:

Our client used our insight to develop its market entry strategy and has now successfully opened its first stores in the country.

Strategic outlook and forecasting

Client:

International Branded Manufacturer

Brief:

Our client asked us to provide a strategic vision of the Russian market to 2020 to assist with its long range business planning.

Solution:

Drawing from IGD’s in-depth knowledge of the market gathered during several visits to the country as well as our expertise of the grocery sector worldwide, we put together a thought provoking presentation for our client’s Chief Executive. This was accompanied with detailed macro-economic and retail forecasts.

Outcome:

The presentation provided our client with new food for thought and possible scenarios on which to base its future strategy.

European Food to Go market

Client:

European Retailer

Brief:

We were asked to undertake a detailed assessment of the latest trends in the European food to go market to help shape our client’s new retail concept development strategy.

Solution:

We conducted a detailed assessment of the food to go market in 4 European cities based during which we visited over 50 retail outlets. This was complemented with a series of interviews with a number of industry experts to gain an in-depth understanding of the current market trends.

Outcome:

Our findings were presented to the retailer’s Innovation team, which found them very useful to gain new ideas and help address practical operational issues.