robot
*
Articles
Conferences
Workshops
Factsheets
Reports
Customised Training
*
*
* Articles *
*
The latest from our Category Management experts The latest from our Category Management experts The latest from our Category Management experts
*
* The shopper is king
The shopper is king 11 February 2010
*
Success for suppliers' products is becoming more reliant on having the same great understanding of shoppers as retailers do. Graham Dorrington gives the category management perspective on this growing need, and suggest steps that can be taken to succeeed.
*
* What makes a best-in-class supplier when trading is tough?
What makes a best-in-class supplier when trading is tough? 27 May 2009
*
As the recession bites and the trading climate gets even more challenging, what customer engagement capabilities do suppliers need to develop, and what makes a best-in-class supplier in retailers’ eyes?
*
* Nurturing your way through a downturn
Nurturing your way through a downturn 10 February 2009
*
The pressures of a contracting economy may be mounting, but continuing to invest in the skills of your current team is paramount to riding out of the downturn on a high. Karen Bevan reveals a budget-friendly training opportunity from IGD that food and grocery firms can benefit from.
*
* Category management: the whats & the whys
Category management: the whats & the whys 15 January 2009
*
Category management is a function not everyone in your team may fully understand. Luckily, IGD's Karen Bevan is here to tell us the whats and the whys about 'cat man', and show us the special importance it holds for retailers and suppliers seeking to maximise their potential.
*
* Creating Category Management Strategies
Creating Category Management Strategies 02 October 2008
*
Why are category strategies important? How do you decide which one is right for your category? Tasmin Sibbald explores some different approaches.
*
* Changing Times for Category Management
Changing Times for Category Management 06 November 2007
*
Category Management has been used as a business process since the early 1990s, and remains a driver for businesses today.  Not only are an increasing number of companies adopting category management, but it is being used more strategically than ever before.
*
* Demystifying Category Management
Demystifying Category Management 02 October 2006
*
IGD’s Tasmin Sibbald explains what category management is, what successful category management looks like and gives some tips to ensure that your company is optimising this business practice.
*
*
* See all the latest IGD articles here
* * *
*
*
* Forthcoming conference *
Find out more
* Category Management & Shopper Marketing 2010 on 7th & 8th September is Europe's largest category management conference. Hear from speakers including Tesco, Morrisons, Mars, Pepsico and P&G. *
* Find out more > *
*
*
* Need customised training? *
* We've been delivering training programmes to companies in the food and grocery industry for 100 years.

Our practical courses make a difference because they are born of an understanding of what really matters to large and small companies.		 *
* Find out more > *
*
*