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* Category Management *
Category Management
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From in-store promotions to shopper-led marketing, Category Management shapes food and grocery retailing all over the world.

Category Management means looking at particular ‘product groups’ and managing each of them as 'categories'. We’ve brought together some factsheets and articles that look at the various aspects of Category Management, including supplier-retailer relationships.
 

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* IGD's Graham Dorrington looks at how category management is the key fundamental to successfully implementating brand marketing activities. *
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* What is category management? How is it used by retailers to help shoppers? Get the facts, a definition and more with our handy factsheet. *
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* Why do retailers and suppliers use in-store promotions? This factsheet shows the promotional process & the types of promotions used. *
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Latest articles Latest articles Latest articles
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* Category management skills: the next level
Category management skills: the next level 14 December 2011
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Through our research, we have identified a number of positive trends, which reinforce category management as an increasingly important business process in these austere and economically uncertain times. Ian Walters tells us about some new help from IGD to take your skills to the next level.
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* Top trends to watch in 2011
Top trends to watch in 2011 25 January 2011
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As we draw to the close of another year and thoughts shift from 2010’s achievements to 2011’s goals and aspirations, our expert analyst team has identified ten key trends that will shape the commercial arena in the year ahead.
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* India's journey into the world of private label
India's journey into the world of private label 05 August 2010
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With less than two months to go until IGD visits India to update retailers and manufacturers on the latest developments internationally, Jamie Trust takes time out to explore the changing role of private label in the world’s third largest grocery market.
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Recently updated factsheets Recently updated factsheets Recently updated factsheets
All you need to know about Category Management.
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Shopper marketing
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Category Management Definition
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Category Management Glossary
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Data Types
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* Category Management Workshops *
* If you're new to category management, or just want to know more about ranging and merchandising, our one-day workshops deliver valuable insight in a practical and user-friendly way. *
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* We've been delivering training programmes to companies in the food and grocery industry for 100 years.

Our practical courses make a difference because they are born of an understanding of what really matters to large and small companies.		 *
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