A free guide for food businesses on communicating to consumers about a healthy balanced diet Includes information on: Consumer targeted healthy eating messages Applying healthy eating messages in consumer communications Where to go for information on healthy eating

Consumers need clear and consistent messages to help them achieve a healthy balanced diet. However there is a large amount of conflicting information available on nutrition and health, particularly on the internet, and this can lead to confusion.

IGD’s Best practice guide to communicating to consumers about a healthy balanced diet is designed to help food businesses give healthy eating messages to consumers that are relevant, appropriate and consistent with government messages.

The guide will be useful to those working in nutrition, product design, regulatory affairs, communications, CSR and marketing.

This guide provides

• A summary of existing government healthy eating messages
• Guidance on how to use messages, with different levels of information
• Reliable sources of information on healthy eating
• Case studies

This report is available free of charge as a PDF. To download a copy please click on this link and complete your details.

You can also download the results of a survey of healthcare professionals to gather their views on the most effective ways to communicate about a healthy balanced diet. The online survey was completed by dietitians and nutritionists providing diet-related information to patients and clients in healthcare and other settings.