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The new RRP Assessment Tool is designed to help you measure the potential effectiveness of your proposed RRP solutions against alternative solutions or existing and benchmark packaging. For use in conjunction with the Retail Ready Packaging Functional Guidelines, the RRP Assessment Tool features a simple to use Excel workbook format to provide comparative ratings against five key Consumer and In-Store Operations functionality criteria;
- How easy is the packaging to shop
- How easy is the packaging to identify in the back of store
- Can the packaging be easily opened
- Can the packaging be easily merchandised to shelf
- How easy is it to dispose of and recycle the packaging?
The output will enable you to understand the relative effectiveness of different packaging solutions, and highlight where further development work could deliver further benefits.
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