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This document is designed to help you prevent date coding being a business inhibitor and to make it a business driver. It goes beyond regulations and focuses on implementation of best practice placement, legibility and simplicity to:
- reduce wastage of your products reaching shelf life before being shopped because of difficulties in stock rotation
- increase availability of your products rather than the fixture being unavailable because stock rotation is prolonged by difficulties with date codes
- reduce damage to your products through excessive manual handling by store staff and shoppers trying to find and read the date
- increase shopper confidence in your products by reducing their frustration when checking shelf life
The total number of recalls across a selection of retailers averages at about 500 per annum per retailer! So whatever the degree of shelf life urgency, coding should be easy to find, read and interpret. Time saved in identifying and segregating batches can be spent on shelf filling and customer service.
One aim of the ECR Retail Packaging workgroup is to help initiate a step change in date coding practice. In this document they show you what both good and bad look like, demonstrate why that is and give you a simple checklist to follow.
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