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CONFERENCE BEGINS |
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08.00 |
Registration & Refreshments
Registration will continue until 9.35 for delegates not attending the breakfast seminars. |
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PRACTICAL BREAKFAST SESSIONS |
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An opportunity to get up to speed with the latest technological developments within Sainsbury’s. |
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08.30 |
Touch Point: Enabling a Common Language
The implementation of Touch Point will fundamentally change how Sainsbury’s communicates with its suppliers. Tim will demonstrate how this new system functions and the benefits for suppliers. |
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Tim Goalen, Director of Supply Chain Operations, Sainsbury’s |

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09.00 |
Driving Sales with Nectar Data
Nectar card data provides unique insight into the spending patterns of the Sainsbury’s shopper. Using case studies, this session will highlight how suppliers can use this data to their advantage to drive both increased sales and customer loyalty. |
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Andrew Mann, Director of Insight & Loyalty, Sainsbury’s |

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SESSION 1: SETTING THE SCENE |
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09.35 |
Welcome & Introduction
Steve will open the conference and outline the themes of the day. |
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Steve Barnes, Business Director, IGD |
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09.40 |
Opening Address and Q&A
Sainsbury’s is maintaining significant sales momentum as it continues to respond to changing shopper needs. Justin will open the conference with an update on progress to date before sharing his perspectives on the market, future initiatives and his key messages for suppliers.
Delegates will also have the opportunity to put their questions direct to Justin in a Q&A session. |
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Justin King, Chief Executive, Sainsbury’s |
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10.20 |
The Economic Perspective
James will provide an update on the economic outlook and will share his views on how the UK grocery market is being affected and what this means for both Sainsbury’s and its suppliers. |
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James Walton, Chief Economist, IGD |

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10.40 |
Sainsbury’s View of its Shopper Base
Gwyn will unveil Sainsbury’s latest insight on the changing shopper base. How are purchasing habits evolving in the current market, how is Sainsbury’s responding and what are the implications for the supplier base? |
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Gwyn Burr, Customer Director, Sainsbury’s |

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11.00 |
Refreshment Break |
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11.40 |
The Sainsbury’s Shopper
Ed will share the latest insights on customer purchasing and retailer performances from the TNS Worldpanel database. Where can Sainsbury’s gain trade, how best can it win customers in this challenging market and where are the opportunities for suppliers? |
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Ed Garner, Communications Director, TNS |

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SESSION 2: TRADING WITH SAINSBURY’S |
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12.00 |
Introduction to the Session
Mike will introduce the next session, detailing the new trading structure and setting the scene for the lunchtime sessions where Sainsbury’s commercial teams will discuss their specific plans with delegates. |
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Mike Coupe, Trading Director, Sainsbury’s |
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12.10 |
First for Fresh
Sainsbury’s passion for healthy, safe, fresh food, built on firm ethical credentials has been a key factor in its recent success. Simon will outline the key plans for the category in the year ahead, and how the retailer’s values continue to be embedded across all range tiers. |
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Simon Twigger, Business Unit Director, Fresh & Frozen Foods, Sainsbury’s |

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12.30 |
Driving the Core Offer
Sainsbury’s core grocery range lies at the heart of Sainsbury’s offer. With plans to develop both its own-label and branded ranges over the next 12 months, Helen will highlight the importance for suppliers in adopting a total category approach. |
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Helen Buck, Business Unit Director, Grocery, Sainsbury’s |

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12.50 |
Developing Non-Food
Non-food is becoming an increasingly important element of the Sainsbury’s business. With strong sales growth ahead and with half of all new space now being dedicated to non-food ranges, Luke will detail the latest initiatives both in-store and online, and how these developments are instrumental in driving the core food business. |
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Luke Jensen, Managing Director, Non-Food, Sainsbury’s |

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13.10 |
Networking Lunch & Meeting Points
An opportunity to network with the Sainsbury’s Trading teams over lunch. The Business Unit Directors, buyers and category teams will be on-hand to outline the vision and specific plans and objectives for their categories.
Clear meeting points will be set up for the following categories:
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- Ambient Grocery - Frozen - BWS - Non-food |
- Dairy & Convenience - Fresh - Health & Beauty - Clothing | |
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SESSION 3: MAKING IT HAPPEN IN STORE |
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14.30 |
Making It Happen With Sainsbury’s
Sainsbury’s prides itself on its passion for healthy, safe, fresh and tasty food. In this unique and interactive session for 2009, Judith will share how Sainsbury’s is working with its branded and own label supply base to deliver innovative solutions for customers.
Judith will also be joined by a branded and own-label supplier who will share their experience of working with the Sainsbury’s team to deliver new and exciting product ranges; how they have worked together for growth, the lessons learnt and their advice for other suppliers in the audience. |
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Judith Batchelar, Director of Sainsbury’s Brand, Sainsbury’s |

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Simon Duffy, Founder & Managing Director, Bulldog |

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Gillian Kynoch, Head of Development, Albert Bartlett & Sons (Airdrie) Ltd. |
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15.15 |
Closing Thoughts & Q&A
Mike will wrap up the conference, pulling out the key messages for suppliers from the day and highlighting the challenges, priorities and opportunities over the next 12 months.
Delegates will also be able to put their questions to Mike in a Q&A session. |
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Mike Coupe, Trading Director, Sainsbury’s |

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15.45 |
Food & Wine Matching
Delegates are then invited to sample some of Sainsbury’s new food and wine ranges, and take up the challenge to match the appropriate wine and food accompaniment. |
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16.45 |
Conference Close |