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* Sainsbury's Trade Briefing 2009 Event Date: 23/06/2009 *
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Sainsbury's Trade Briefing 2009

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Sainsbury's is now half way through its 'From Recovery to Growth' strategy plan outlined in May 2007. The strategy has five areas of focus; food, non-food, additional channels, growing space and active property management.

This strategy continues to focus on quality food at fair prices ensuring great value to customers, whilst also accelerating the growth of non-food, increasing its presence in the convenience channel, expanding online capability and growing its core supermarket operations through an ambitious space development programme. In addition Sainsbury’s is actively developing its property to ensure it is delivering operational and economic value.

Fundamental to the retailer's success has been its supply base, and at IGD's Sainsbury's Trade Briefing you will have the opportunity to understand how you can practically support the retailer with its initiatives in areas such as promotional management, supply chain development and category management.
 

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Hear direct from Justin King and Mike Coupe as they set out their vision for Sainsbury’s and the key messages for suppliers

Understand the new trading team structure, with sessions from Simon Twigger, Helen Buck and Luke Jensen, plus insight on how Sainsbury’s communicates with its supply base from Tim Goalen

Understand how the Sainsbury’s shopper is adapting in the current climate and how the retailer is responding with sessions from Gwyn Burr and Andrew Mann, plus an external perspective on the customer base from Ed Garner at TNS

Learn how Sainsbury’s is working with branded and own label suppliers to drive innovative ranges in a session led by Judith Batchelar and including contributions from several suppliers

Network with the Sainsbury’s buying teams over lunch, with clear meeting points set up across key product categories

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  CONFERENCE BEGINS

08.00

Registration & Refreshments

Registration will continue until 9.35 for delegates not attending the breakfast seminars.

  PRACTICAL BREAKFAST SESSIONS

An opportunity to get up to speed with the latest technological developments within Sainsbury’s.

08.30

Touch Point: Enabling a Common Language

The implementation of Touch Point will fundamentally change how Sainsbury’s communicates with its suppliers. Tim will demonstrate how this new system functions and the benefits for suppliers.

 

Tim Goalen, Director of Supply Chain Operations, Sainsbury’s

Sainsbury's logo

09.00

Driving Sales with Nectar Data

Nectar card data provides unique insight into the spending patterns of the Sainsbury’s shopper. Using case studies, this session will highlight how suppliers can use this data to their advantage to drive both increased sales and customer loyalty.

 

Andrew Mann, Director of Insight & Loyalty, Sainsbury’s

Sainsbury's logo

  SESSION 1: SETTING THE SCENE

09.35

Welcome & Introduction

Steve will open the conference and outline the themes of the day.

 

Steve Barnes, Business Director, IGD

IGD logo 

09.40

Opening Address and Q&A

Sainsbury’s is maintaining significant sales momentum as it continues to respond to changing shopper needs. Justin will open the conference with an update on progress to date before sharing his perspectives on the market, future initiatives and his key messages for suppliers.

Delegates will also have the opportunity to put their questions direct to Justin in a Q&A session.

 

Justin King, Chief Executive, Sainsbury’s

Sainsbury's logo 

10.20

The Economic Perspective

James will provide an update on the economic outlook and will share his views on how the UK grocery market is being affected and what this means for both Sainsbury’s and its suppliers.

 

James Walton, Chief Economist, IGD

IGD logo

10.40

Sainsbury’s View of its Shopper Base

Gwyn will unveil Sainsbury’s latest insight on the changing shopper base. How are purchasing habits evolving in the current market, how is Sainsbury’s responding and what are the implications for the supplier base?

 

Gwyn Burr, Customer Director, Sainsbury’s

Sainsbury's logo

11.00

Refreshment Break

11.40

The Sainsbury’s Shopper

Ed will share the latest insights on customer purchasing and retailer performances from the TNS Worldpanel database. Where can Sainsbury’s gain trade, how best can it win customers in this challenging market and where are the opportunities for suppliers?

 

Ed Garner, Communications Director, TNS

TNS logo

  SESSION 2: TRADING WITH SAINSBURY’S

12.00

Introduction to the Session

Mike will introduce the next session, detailing the new trading structure and setting the scene for the lunchtime sessions where Sainsbury’s commercial teams will discuss their specific plans with delegates.

 

Mike Coupe, Trading Director, Sainsbury’s

Sainsbury's logo 

12.10

First for Fresh

Sainsbury’s passion for healthy, safe, fresh food, built on firm ethical credentials has been a key factor in its recent success. Simon will outline the key plans for the category in the year ahead, and how the retailer’s values continue to be embedded across all range tiers.

 

Simon Twigger, Business Unit Director, Fresh & Frozen Foods, Sainsbury’s

Sainsbury's logo

12.30

Driving the Core Offer

Sainsbury’s core grocery range lies at the heart of Sainsbury’s offer. With plans to develop both its own-label and branded ranges over the next 12 months, Helen will highlight the importance for suppliers in adopting a total category approach.

 

Helen Buck, Business Unit Director, Grocery, Sainsbury’s

Sainsbury's logo

12.50

Developing Non-Food

Non-food is becoming an increasingly important element of the Sainsbury’s business. With strong sales growth ahead and with half of all new space now being dedicated to non-food ranges, Luke will detail the latest initiatives both in-store and online, and how these developments are instrumental in driving the core food business.

 

Luke Jensen, Managing Director, Non-Food, Sainsbury’s

Sainsbury's logo

13.10

Networking Lunch & Meeting Points

An opportunity to network with the Sainsbury’s Trading teams over lunch. The Business Unit Directors, buyers and category teams will be on-hand to outline the vision and specific plans and objectives for their categories.

Clear meeting points will be set up for the following categories:
 

- Ambient Grocery
- Frozen
- BWS
- Non-food

- Dairy & Convenience
- Fresh
- Health & Beauty
- Clothing

 

  SESSION 3: MAKING IT HAPPEN IN STORE

14.30

Making It Happen With Sainsbury’s

Sainsbury’s prides itself on its passion for healthy, safe, fresh and tasty food. In this unique and interactive session for 2009, Judith will share how Sainsbury’s is working with its branded and own label supply base to deliver innovative solutions for customers.

Judith will also be joined by a branded and own-label supplier who will share their experience of working with the Sainsbury’s team to deliver new and exciting product ranges; how they have worked together for growth, the lessons learnt and their advice for other suppliers in the audience.

 

Judith Batchelar, Director of Sainsbury’s Brand, Sainsbury’s

Sainsbury's logo

   

Simon Duffy, Founder & Managing Director, Bulldog

Bulldog logo

   

Gillian Kynoch, Head of Development, Albert Bartlett & Sons (Airdrie) Ltd.

Albert Bartlett & Sons logo 

15.15

Closing Thoughts & Q&A

Mike will wrap up the conference, pulling out the key messages for suppliers from the day and highlighting the challenges, priorities and opportunities over the next 12 months.

Delegates will also be able to put their questions to Mike in a Q&A session.

 

Mike Coupe, Trading Director, Sainsbury’s

Sainsbury's logo

15.45

Food & Wine Matching

Delegates are then invited to sample some of Sainsbury’s new food and wine ranges, and take up the challenge to match the appropriate wine and food accompaniment.
 

16.45

Conference Close

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    Thorntons PLC
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Venue Details

 
     
 

The QEII Conference Centre
Broad Sanctuary,
Westminster,
London
SW1P 3EE

Venue map & hotels list

 
 
 

Cancellation Fees

 
     
 

Cancellations and name changes to be confirmed in writing

Over 30 days notice

- Full refund

15 - 30 days notice

- 50% refund

Less than 15 days notice

- No refund/transfers

 
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* IGD Members Non-Members Academic Institutions
GBP £ 300 £ 450 N/A
EUR € 450 € 675 N/A
Additional Information:

Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & sandwich lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
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