Tesco's sales have grown by close to £3bn in the UK alone over the past year, demonstrating the scale of the operation and the opportunities it offers to suppliers. Add to this the growing potential to supply Tesco internationally and the size of the Tesco opportunity grows further.
Furthermore, in response to a new trading environment, Tesco has once again demonstrated its ability to follow the customer, developing new ranges and approaches designed to offer its shoppers better value.
As a current or potential supplier to Tesco, the 2009 Trade Briefing on 21 May will be a great opportunity to hear from Richard Brasher and the commercial team as they outline the key priorities for the year ahead.
The event will also be an invaluable opportunity to network with the Tesco buying teams and to understand what it takes to win with the UK’s largest retailer. What's more - this is THE ONLY OPEN TESCO SUPPLIER EVENT this year, and we have held the price yet again!
Hear from Richard Brasher as he outlines his vision for the year ahead, and get the Commercial Directors' perspective from Andrew Yaxley and Colin Holmes as they set out what makes an outstanding Tesco supplier and where the ranging opportunities lie
Gain insight from UK Marketing Director Carolyn Bradley into Tesco's plans for its Discount Brands, and understand how the Tesco shopper is changing and what this means for your trading strategy with Tesco going forward, with sessions from Clubcard Director Janet Smith and Marketing Insight Director Mike O’Donohue
Hear from Laura Wade-Gery, CEO of Tesco.com and Tesco Direct about the exciting opportunities online, as well as the growth plans for non-food, from Graham Harris (Commercial Director, Hardlines)
Network with the key Tesco Directors and buyers responsible for your category
Hear from Category Director Alasdair James how Tesco’s fifth pillar of sustainability is evolving and what this means for suppliers
CONFERENCE BEGINS
08.00
Registration & Refreshments
Registration will continue until 9.35 for delegates not attending the breakfast seminars.
OPTIONAL BREAKFAST SEMINARS
Delegates can choose to attend two seminars, one starting at 08.30 and the other at 09.00.
08.30
Shoppers in a Recession
The recession has had a significant impact on the shopping behaviour of UK consumers. Unveiling an exclusive preview of IGD’s latest value, private label and discount research, Ben will show where shopper preferences have shifted, how branded manufacturers are responding, and the implications for your business.
Ben Miller, Head of Online, IGD
09.00
Using Clubcard to Drive Sales
With the power of insight generated from over 16 million weekly baskets, Clubcard remains the world’s most powerful customer database. This session will explore how Tesco uses this information and how suppliers can optimise it to drive their business with Tesco.
Janet Smith, Clubcard Director, Tesco
SESSION ONE: TESCO TODAY AND TOMORROW
09.35
Welcome & Introduction
Steve will open the conference and outline the themes of the day.
Steve Barnes, Business Director, IGD
09.40
Market Overview and Economic Outlook
James will provide an update on the UK economy and IGD’s perspectives on what the future holds and the implications for both Tesco and its supply base.
James Walton, Chief Economist, IGD
10.00
Opening Address: Tesco’s Strategy for Growth
Richard will open the event by setting out his vision for Tesco’s strategy and what this means for suppliers. With operations in 13 markets and involvement across a range of food, non-food and financial services activities, this session will consider how Tesco is evolving and adapting in the current market, its outlook ahead, and how suppliers can help on this journey.
Richard Brasher, Commercial & Marketing Director, Tesco
10.25
Marketing Britain’s Biggest Discounter and the Changing Tesco Shopper
Tesco’s ability to understand and to follow the shopper has been pivotal to its success over recent years. Carolyn will discuss how Tesco’s marketing strategy is evolving in the context of the current value environment, and will outline the progress of its Discounter line of products. Mike will then discuss how shoppers’ habits are changing in the current climate and what this means for Tesco and its suppliers.
Carolyn Bradley, UK Marketing Director, Tesco
Mike O’Donohue, Marketing Insight Director, Tesco
10.55
Refreshment Break
SESSION TWO: THE COMMERCIAL AGENDA
11.35
Tesco - Delivering for Shoppers
Justin and Doulla will review changing shopper needs and behaviour in the UK market, and how Tesco is responding in today’s trading environment.
Justin Sargent, Managing Director, UK Consumer Group, The Nielsen Company
Doulla Croft, Retailer Services Manager - Tesco, The Nielsen Company
11.55
Ranging for Success with Tesco
Andrew will outline how Tesco’s approach to ranging is evolving in today’s trading environment and where the commercial priorities lie. He will then discuss Tailoring the Range by Store Format, Tesco’s strategy for innovation, New Product Development and promotions and what this means for suppliers.
Andrew Yaxley, Commercial Director, Tesco
12.20
Trading with Tesco: Best Practice
The Tesco business continues to adapt and evolve in response to the changing demands of its customers, bringing new opportunities, challenges and requirements. Colin will discuss how suppliers can support Tesco in meeting the needs of its shoppers and what best practice looks like.
Colin Holmes, Commercial Director, Tesco
12.45
Networking Lunch
Delegates will be able to network with Tesco Directors and buyers over lunch. Clear meeting points will be set up for the following specific categories:
Community & Sustainability: The Commercial Perspective
Community and the environment is a vital fifth pillar of Tesco’s strategy. Alasdair will discuss what this means for suppliers in areas such as packaging reduction, carbon labelling and local sourcing.
Alasdair James, Category Director, Tesco
14.35
The Non-Food Opportunity
With its long stated ambition to be as strong in non-food as in food, Tesco has developed considerable depth, breadth and authority in what is now a material UK business in non-food. Graham will outline how the hardlines non-food strategy is evolving and will identify where some of the key opportunities lie.
Graham Harris, Commercial Director Hardlines, Tesco
15.00
Growing with Tesco.com
As head of world’s largest online grocery retailer, Laura will outline the further development initiatives under way across both Tesco Dot.Com and Tesco Direct, before discussing the opportunities for suppliers in these key strategic growth areas for the Tesco business.
Laura Wade-Gery, CEO Tesco.com and Tesco Direct, Tesco
15.25
Panel Session
Your chance to put your questions to Richard, Carolyn, Andrew, Graham, Laura and Colin.
15.45
Closing Thoughts
Richard will outline the trading agenda for Tesco over the next 12 months, before summarising the key themes of the day and the key takeaways for suppliers.
Richard Brasher, Commercial & Marketing Director, Tesco
16.00
Conference Close
Over 1,000 industry peers will be gathered in London on Thursday to attend this briefing, making it one of the biggest events in the food and grocery calendar. With this in mind, it is vital that you book your place now in order to avoid disappointment.
Plus, we’ve held the price of the event again, so you can be sure you’re receiving exceptional value!
Venue Details
The QEII Conference Centre Broad Sanctuary, Westminster, London SW1P 3EE
Cancellations and name changes to be confirmed in writing
More than 30 days notice
- 90% refund
15 - 30 days notice
- 50% refund
Less than 15 days notice
- No refund/transfers
IGD Members
Non-Members
Academic Institutions
GBP
£ 300
£ 450
N/A
EUR
€ 450
€ 675
N/A
Additional Information:
Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & sandwich lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.
