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* Category Management *
Category Management
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Our Category Management analysts and trainers are specialists in their fields.

Category Management means looking at particular ‘product groups’ and managing each of them as 'categories'. Through our research and training, IGD helps retailers and suppliers work together to grow their total categories - helping to keep the shelves full and the shoppers satisfied.

We can help you identify the keys to category growth and select the appropriate tactics to achieve it.
 

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* This report's best practice case studies from around the world will help you maximise the impact of category management and overcome the obstacles to success *
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* This unique, hands-on one day workshop will show you how to use the latest software to deliver range and merchandising plans *
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* Delivering training programmes to food and grocery companies has been part of our DNA for 100 years. *
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Forthcoming conferences Forthcoming conferences Forthcoming conferences
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* Category Management 2009
Category Management 2009 9 & 10 September 2009
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IGD’s Category Management 2009 conference is Europe's largest and best category management event. Attend and hear speakers including Tesco, Morrisons, Pepsico and Kimberly-Clark explore challenges, discuss new ideas and offer solutions to help win with shoppers in-store.
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Forthcoming Category Management Workshops Forthcoming Category Management Workshops Forthcoming Category Management Workshops
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* Successful Category Management: Introducing Ranging and Merchandising
Successful Category Management: Introducing Ranging and Merchandising September 2009
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This one-day workshop delves deeper into ranging and merchandising, enabling you to assemble an effective assortment and display to deliver your category objectives. You will learn about UK and International best practice and discover opportunities for your business.
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* Data Driven Insights
Data Driven Insights October 2009
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Sales data, loyalty card data, consumer survey data... Chances are you have no shortage of data, but do you know how to distil it into meaningful, actionable insights to help you work more effectively? Find out with IGD's new one-day Data Driven Insights training course.
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Recently updated factsheets Recently updated factsheets Recently updated factsheets
All you need to know about Category Management.
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Data Types
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Data Use
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Implementation
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Promotions
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Inspiring change
* Inspiring change *
* “The future of our industry is in developing our people.

Over the years IGD has remained true to this belief, developing and inspiring the talent we need.”

Justin King
Chief Executive, Sainsbury’s
President, IGD		 *
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* We've been delivering training programmes to companies in the food and grocery industry for 100 years.

Our practical courses make a difference because they are born of an understanding of what really matters to large and small companies.		 *
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