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* Retail Ready Packaging Functional Guidelines 10/01/2007 *
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RRP Guidelines  

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A free guide from IGD and ECR UK defining the precise functionality required to deliver effective Retail Ready Packaging (RRP)

  • The 5 components of effective Retail Ready Packaging
  • Why these guidelines are important for you
  • The 4 functional aspects of Retail Ready Packaging

This document is intended as a guide to help all stakeholders in the flow of goods to collaborate and engage with each other, when working towards effective and efficient Retail Ready Packaging Solutions. The aim is to assist companies in asking all the right questions when developing practical solutions. Use of this document will help your organisation develop outer packaging that is not just 'Shelf Ready', but which is fully 'Retail Ready'.

One aim of the ECR Retail Ready Packaging workgroup is to develop simple and effective guidelines that enable all parties to benefit from well designed RRP. The Functional Guidelines will help you deliver Retail Ready Packaging that works form the perspective of the consumer, the Retailer, and the Supplier.
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INTRODUCTION
  • Aims of this Document
  • Effective components of RRP
  • Why is this Important?
  • How these guidelines will help you
INSIGHT INTO THE 4 FUNCTIONAL ASPECTS OF RRP
  • Consumer Needs
  • In-Store operations
  • Distribution
  • Packing and Palletisation
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